AdCracker features hundreds of brand and direct response examples. Plus expert info on ad techniques, strategy, planning and creative briefs.

> Top 10 Ads

> Ad Annual

> Site map

> AdTools

> AdCreative

> AdEtc

> 42 Ad techniques

> Creative branding

> Positioning

> Direct response

> Creative briefs

> Concept Cracker

Welcome to AdCracker - an interactive tool for Creative Directors, Copywriters, Art Directors - and all those who create, sell or teach persuasive communications.

Here you'll find expert info, sample ads, and interactive "concept triggers" to help you create advertising and marketing ideas. Both brand and direct response. To the standards of an international ad agency. Faster than ever.


What's hot:

> AdCracker's Top 10 Ads Worldwide.
See our selection of the most creative and effective ads. And check out Ad Annual 8 with over 400 of the world's best brand, direct and positioning ads.

> AdCracker earns 4 star MERLOT review.
Read why we rank with the best - Multimedia Educational Resources for Learning and Online Teaching.

> Seminars & Consulting Services.
Enrich your team with an entertaining and educational seminar at your office or offsite meeting.

> Creative briefs
6 briefs, samples and resulting ads. Includes video: Six Tips To Writing Better Briefs. The AdCracker briefs are used daily by hundreds of the world's leading agencies, marcom groups and freelancers.

> Concept Cracker - IdeaMachine
Need a great idea? Or 20? Click here now.

> 42 ad techniques
Features hundreds of sample TV, Flash & print ads.

> Store
Get your very own AdCracker CD.

> Resources for Creatives
The best bookmarks for ad makers.


Main sections:

> AdTools
Here you'll find a complete selection of vital strategic planning tools. Exclusive features include interactive tools to write creative briefs, to create world-class brands, drive direct marketing results, and plot persuasive communications strategies.

> AdCreative
The heart of AdCracker. A multimedia tool to create, present, and sell advertising campaigns. Includes 42 ad techniques, basic to advanced creative skills, the IdeaMachine, and three creative games.

> Advertising Etc
Those extra things every creative ad & marketing person should know. From winning new business to evaluating creative work.

> Cranium Cracker
Nothing particularly practical about this. Just a fun, Flash game to test creative talent. Use it to start meetings, classes and brainstorming sessions.

> ProSkills
AdCracker's training workshops. With modules covering 1) Planning, 2) Creative development, 3) Branding, and 4) Direct response.

Launched in 2001, and based in California, AdCracker is now used in over 90 countries by many of the world's great ad agencies, design shops and marketers. > See customer list.

Content marked R is reserved for our clients, and available at the store.

 

 

 

 

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  © Steven Lorin McNamara. California, USA  > Terms of use