About AdCracker

AdCracker is the world's first interactive tool designed specifically to trigger advertising ideas and and marketing concepts.

AdCracker.com beta was launched in 1999, with Internet sales of AdCracker CD beginning in 2001.

AdCracker was created by Steve McNamara, an international award-winning Creative Director who has worked at JWT, BBDO and on the client side at Capital One.

"AdCracker began as a tool for Creative Directors who face the same daily challenges I've faced. Creating fresh campaign concepts, under deadline, that meet the standards of an international ad agency.

Over time the Web site and CD have grown. Now they include ProSkills to motivate and train the staff. And sections to help win new biz, write creative briefs, develop strategy, and evaluate creative."

Headquartered in California, with virtual offices throughout North America, AdCracker CD is now used in over 100 countries by international ad agencies, Fortune 500 marcom departments, designers, small business owners, teachers, and freelancers.

Articles about AdCracker have appeared in the New York Times, MarketingProfs.com, and DM News - among other publications.

AdCracker is international in scope, reflecting Steve's experience. He's worked on several worldwide campaigns. And has lived in Hong Kong, New York, Los Angeles and Jakarta, Indonesia.

Steve is a student of advertising. He graduated with honors and a BA in Rhetoric from the University of California at Berkeley. He has written articles and conducted workshops on many aspects of creative development. More about Steve.