FAQs

1) What is AdCracker CD?

AdCracker CD users describe it as, “A resource and a way to trigger ideas.” Here's a detailed look:

Resources:

- A superb collection of contemporary TV commercials (125+) plus hundreds of print ads, Flash Web, email, even DRTV ads. The most creative and effective ad examples from around the world.

- A complete set of expert “How To” articles covering the major planning and creative areas. For example: How to write creative briefs, with briefs and samples along with resulting TV and print ad. Other articles cover branding, direct response, strategy and planning - to name a few.

- ProSkills interactive training workshop. Train brains, quick as a click, in branding, direct, creative development.

Concept triggers:

- Conceptor / IdeaMachine. Features 50+ creative challenges, linked to hundreds of example ads, to help you get great ideas, quickly.

- Advertising techniques. Perhaps the most comprehensive collection of ad techniques ever assembled.

There’s more. More creative games, interactive workshops, and there’s Cranium Cracker - a fun, Flash, game to test raw creative talent.

The magic of AdCracker CD is how users can leap between information and examples to create inspired ideas: brand, positioning and direct response.

An AdCracker is "a person who solves complex communications challenges, quickly and creatively."

2) Who uses AdCracker CD?

The “typical” AdCracker CD user is a creative director, designer, copywriter or art direct at a mid sized-ad agency or in-house marcom group.

Another category of users involves multinational advertisers and media companies. This group includes publishers, TV stations and such international brands as Shell, Microsoft, Citigroup, Nokia, and Pepsi.

Beyond the core user groups, there is a growing number of teachers, marketing directors / managers, small business owners, and entrepreneurs who use AdCracker CD.

AdCracker CD is used in over 90 countries.

3) Who created AdCracker CD?

The primary architect and author of AdCracker is Steve McNamara, an award-winning Creative Director. Steve has worked at several multinational ad agencies, including J. Walter Thompson, on such accounts as Citibank, IBM, and Rolex. He has also worked on the client side as a CD at Capital One, the largest direct marketing, and one of the largest brand advertisers, in the USA.