> AdCracker earns 4 star MERLOT review.
Read why we rank with the best - Multimedia Educational Resources for Learning and Online Teaching.

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“What I like about AdCracker CD is that it really works. I use it to train our entry level creatives in internal workshops. And I have seen big improvements. I have also learned some new tricks myself.

The overall presentation could improve, though I love the simplicity of your design. Keep it up guys. You're after something big. AdCracker could be the next Big Thing on creativity training. All my creatives are using it now, including myself.”

Arturo Monroy
Associate Creative Director, Los Angeles, CA

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"I have read lots of books on all aspects of advertising and marketing communications but I have found AdCracker CD the jewel in our extensive agency library.

AdCracker CD has become an indispensable tool. It gives our people creative fundamentals as well as grounded, yet simple approaches to positioning and branding. The IdeaMachine, the brainstorming games, classic and contemporary advertising techniques - all this stuff is really working and delivering results. Thanks again!"

N. Nedelchev, Managing Director, Publicis / MARC Advertising.

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“AdCracker CD is a very helpful tool for creating ad concepts and idea building. I and some of my staff have found it fun and entertaining, as well as useful.”

Robert Dixon
Charter Media

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“I like the creativity games since I lecture young people in communications and it has made this more fun and interactive. ”

Alistair Audsley
Solus

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“The video clips and the interactive creative exercises are great. I find the navigation a little tricky and think this could be improved. Overall, money well spent.”

Mike Said
brandStrategy

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“AdCracker CD is a robust assistant to the creative process, a great source of information and inspiration.”

Rew Shearer
The Radio Network (NZ) Ltd

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"The quick brief & creative brief are really good. The ad planning section is excellent when working with new clients especially the "think of your brand as a person" bit...

Very comprehensive, good value, lots of info and a clear, no nonsense approach."

Kirsta Docherty
Evolution Integrated Marketing

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"We've utilized the creative brainstorming ideas quite a bit so far. We also like the way you've created Briefs that are simple and make sense."

It was a good buy for us and we will use it for years to come I'm sure."

Brian Lillie
eCreative Group, Inc.

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"AdCracker CD isn't the only way, but it has become the best way my creative teams get ad, promo, and even outside the box marketing ideas."

Paul Von Kutter,
Circular Systems, Worldwide.

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"Being an Account Manager, each topic in AdCracker is of great interest to me, but I use the Advanced Brief the most. The Sample Television Commercials are really cool. They really help me understand the ideas.

AdCracker is a wonderful tool that every Advertising agency should posses. It enhances directly the efficiency of an individual at work. AdCracker has opened new dimensions on advertising itself. Personally it has helped me to improve my brief writing ability. So thanks to my Boss, and AdCracker of course… "

Joseph Julian
Excellent '2' Publicities

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"I love it and use it the Principles of Creative Advertising college course I teach."

Gail McDaniel,
Indiana University

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“The CD is entertaining, and I often use it to get the creative juices flowing. Overall: awesome!”

Kent Jesse, PC Credit Union

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"Great examples for inspiration. Good source for reference."

Martine Kerr
Leading Concepts

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"The examples of TV ads are really good. The click to "next" and the links make navigation easy. It is a great tool, it has helped me understand and create much better advertising concepts."

David Mulobole
DFCU Bank

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"I think the exercises are pretty useful - I've started brainstorming meetings with an exercise to get everyone warmed up. I think you offer a great product - plenty of content without having to fork out too much money."

Brad Squires
Bold Type Design

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"What I like is the use of current ad examples. The multiple ideation processes for headlines (I use them frequently with students)

Dan Petek
Washington State University
Edward R. Murrow School of Communication

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"For information and idea generation, AdCracker CD is a big help in generating new ideas."

Kurt Frees
KRF Enterprises

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"Your CD is a brilliant working tool for anyone who creates or teaches persuasive communications. If ideas are important to you, AdCracker CD kicks ass!"

Robbie Atkinson
Atkinson Design / College Instructor

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"It reminds you to do the things you always do - a discipline to help free the mind's thinking. When you have a "block" it helps unblock! I like it. I use it. It works with me!"

David Ernst,
Copperfield - McCann Advertising

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"The Creative tools and exercises - AdCracker is a great resource. I find it useful when my head is stuck in that evil state creatives sometimes encounter: emptiness. I haven't used this years' as much as the previous edition – probably means what was on there has stuck!"

Richard Hayter,
Teamspirit Advertising

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"There's a plethora of creative ideas included on the CD. It is very informative. Going through the CD can get your creative juices flowing."

Nathalie Chinje,
UPbeat Marketing

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"The whole thing is cool. From the step by step process to the real life ads for inspiration. I dig it. A must have for any art department."

Terri Lloyd
Terri Lloyd Company

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"I put two creative teams, a designer and our traffic manager through the ProSkills workshops. We set aside two hours every Wednesday from 11:30 to 1:30. We did the assignments during the first hour, then we shared the work with the team.

It was a lot of fun, seriously. And everyone from the President to the marcom managers noticed a huge leap in the quality of creative ... as well as the productivity of the creative group."

Steve McNamara, Creative Director,
Capital One, USA

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"How ProSkills changed my life ...

1) Now I apply a more critical eye to pesky creative briefs. On several projects, this saved me some time -- as an example, a creative brief that was missing so many vital details that I had to get clarification. And when I did, it resulted in stronger creative. Produced faster.

In section 1 of ProSkills, we went inside the creative brief in great detail -- and learned how it must paint a picture of the project so detailed that we could ostensibly execute the brief with it alone, even without a kick-off meeting.

2) Generate ideas. Even before we reached the AdCreative section I visited the IdeaMachine to get help with generating lots of ideas for new projects. This really helped -- when coming up with concepts for an Intranet promotion campaign, I used these techniques to get a little "jiggy" (creative) with concepts, eventually coming up with the what turned out to be an award winning theme for the campaign.

Without having a background in advertising, the ProSkills course has been very helpful in getting me up to speed in the "whys" "whats" and "hows" of the business, and I'm applying parts of this knowledge daily."

Stacy Hall, Graphic Designer,
San Diego, California.

"I have just completed AdBasics online and found it to be great! Other tools and tips like that are always helpful. I found that the copy tone and examples were friendly, upbeat and helpful."

Pamela Foster, Senior Marketing Communications Writer, IDEXX, USA

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"We have received the AdCracker  CD and it was definitely worth the investment. I'm amazed at the wealth of information and quality of content contained on the CD. Your product is definitely an invaluable tool for my business. Thanks again for all your help and also for your attention to detail in producing a quality product."

Verdon Lee, Ultra 5 Studio, USA

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"AdCracker is super superb for anyone in the advertising business or anyone who wants to know more about it."

William Hays, Creative Director, New York.

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"Great site! It's nice to know that at least one dot com is getting it right!"

Tim Paul, consultant at Kuczmarski & Associates, Chicago. Clients include General Mills, Capital One and IBM.

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"My wife, Debbie MacInnis (who is a Professor of Marketing at USC), teaches an advertising class here, and she will be referring all her students to your web site ... she likes it very much."

Allen Weiss, Publisher
MarketingProfs.com

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"(16 words or less, in honour of D. Ogilvy) Anybody in the ad game not regularly surfing AdCracker is all at sea."

Geoffrey Fitzgibbon, Creative Director, Australia

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"You guys rock! I'm a creative director at monster.com and have found your site to be an awesome resource for my team. I'm always looking for new and innovative ways to get my copy and design teams engaged and get the creative juices flowing - your stuff has really helped. I'm ordering some of your products today!"

Tracy Ahern, Creative Director,
monster.com

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"A fabulous website. The information is absolutely engaging and very useful. And I love the simplicity in design. Easy to access and read. Very impressive. I'd like to go on, but I prefer short copy :)"

Vijai Chandrasekharan, Creative Head.

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"Oh, boy ! love your site. I'm used to fancy-pantsy websites with interactive flash and all sorts of programming. But after a while, they get boring … because the lack of content. Even most advertising agencies websites are boring. Yours ROCKS! I really appreciate what I learned from this site. Thanks to you."

Garry Arif, Advertising and Promotion Manager, Ontario, California

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"Superb stuff here. Sometimes, you have to cleanse your head by going over the basics again. And I found a gold mine here."

Nandu Narasimhan, Associate Vice President - Creative.

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"When beginning to teach a class I have never taught before, I begin with the internet. Your site, of about 300 I have searched, was the best. Period. Or is that redundant?"

Tom Foreback, Clermont College Business Instructor, USA.

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"Great site! We are reviewing our advertising curriculum and your site will be helpful towards organizing what we teach our students."

Paul Bolls, Advertising Degree Program Head. Washington State University.

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"This site is fantastic. Because you are so willing to provide so much information at no charge, it makes me more apt and excited to do business with you. The straightforward approach is VERY effective--BRAVO!"

Kathy Murphy, Recruitment Marketing Manager

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"AdCracker is well designed to suit both the experienced professional and the novice. Writing style is crisp and impactful."

Frederick Nazareth

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"I love the site and incorporate an exercise for students in all of my marketing classes. I am particularly impressed with the constant updating of content. Keep it up you offer a great service to the field."

Maureen Lane-Maher, Professor

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"AdCracker is a tool to help you create marketing and advertising concepts or campaigns for your own international ad agency. Learn the basics of advertisements and creative fundamentals, position your product, brainstorm, experiment with the IdeaMachine, and research classic and contemporary advertising techniques."

New York Times, Friday, January 11, 2002, Learning Network, Site of the Day

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"Can't get enough ... really great site. Thanks for the simplicity and fast loads."

Sam Ditore, Creative Director, Dallas, Texas.

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"Cool site, where have you've been all my business life?"

Dennis Romano, Creative / Art Director, NYC.

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"Interesting & informative site w/a dash of humor. Good basic info - I have been a Guest Lecturer in Marketing @ our ICA (like US 4A's) & several Community Colleges -your "Intro Stuff" would have been useful. There's enough "showing the carrot" to stimulate further interest in R - Subscriber Areas. Will try to "sell-in" further involvement. BTW I ran into this through MarketingProfs.com. Good Stuff!"

Kevin Meade, Director of Business Development & Research, Toronto, Canada

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"Your site is exceptional!!! It is very easy to follow, offers immediate help and is highly effective. Much appreciated!!"

Steve Canofari, Marketing Manager, Vancouver, Canada.

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"I found your website more interesting and containing more relevant information than our textbook, Kleppner's advertising procedures."

Rachid Lhousni, Marketing teacher.

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"Interesting ad stuff - no mumbo jumbo, no voodoo. Just good, well-thought out, interesting stuff that, god knows, might be practical to me & my clients."

Hilton Barbour, Management Supervisor

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"You guys are too funny!"

Cynthia Gordon, Marketing Diva, Boston, USA

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"Greatest site on earth."

Ramsey Nara, Graphic Designer, Mumbai, India.

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"Great site! I had been searching for good advertising ideas for half an hour or so before I came to your Website. And like a million light bulbs exploded in my head!"

Sumera Nabi, Toronto, Canada

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"This site is packed with great resources and a kick ass attitude!"

Heather Buege, Advertising Sales Rep, Rochester, Minnesota.

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"While many business sites are boring, every now and again we come across one bubbling with fun & passion. Ad Cracker is such a site. It's an excellent example of how an independent expert can simultaneously share free tips and attract paying punters. Find out more about the mechanics of advertising and get some ideas for your own marketing and promotion."

Flying Solo Magazine, April 2002

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"My first time on your site and I have to say it is quite a relief. Being someone who is new to the industry, even with my education in the field, somethings are left unexplained. Your site helps to fill in the gaps. I really enjoy it I would become a member to the online thing but as a recent grad money is tight. Perhaps the near future."

Kevin Simcock, Jr. Art Director, Canada

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"Just wanted to let you know how much I enjoy looking at this site! I really have learned a lot and it's always helpful in jump-starting my brain when I am writing copy for an ad! Thanks for a job well done!"

Laura Rose, Sales and Marketing Manager, Ft. Lauderdale, FL

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"I love this site! I am interested in this site! I have recommended it and I will continue to do so. I look at it as my secret weapon. I would like to see a subscription for execs who want to use it to toss ideas off of or whatever. I am very interested in your info on Account Service and Account Management. Quite frankly our agency could benefit from a paid subscription to your site. SO HELP ME SELL IT! Workshops - do you guys do them on site? We have great resources but this is fun! You need to do more than spell check this site! A good proofreader would tear it apart. I LOVE IT! Keep it up."

Cathy Robertson, Account Services, USA

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"AdCracker is a great place to start when you're looking for information about how to advertise. Learn how to construct a good ad, build a brand, get the Internet to work for you, write copy, and turn good ads into great ads. There's a quick tips section for short but important hints, plus mental games to play to get your creative juices flowing. If you think you're doing everything right but not getting results with your ads, stop by AdCracker.com for some first-class hints."

Small Business News newsletter

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"I really enjoyed it. In fact, I was just looking for a piece of info, and ended up spending my whole lunch time in your web site."

Verónica Fuentes, Development and Fundraising Advisor, Santiago, Chile.

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"Thank you! You made me smile through a very slow afternoon ... and informative too!"

Kate Potter, Information Officer, London.

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"This university has very few resources so I have to rely on the few things I brought with me. Otherwise my only resource is the internet. Your site has been a valuable resource for me!"

Kim Austin, marketing instructor, Qingdao University, Qingdao, China

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"Information explosion! I was an ad practitioner before I shifted to production. Your site gave lots of useful insight into the advertising industry that I left 20 years ago and miss today."

Candy Ramos, General Manager / VP Production

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"I have searched years to find a site like yours ... one that educates the copywriter ... not just boasts its services. Thank you so much!"

Jan Cochran, Radio/TV Creative Director, Canada

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"Love the site. Newsletter and content updates would be fantastic ... discussion groups?"

Catharine Campbell, Content Strategist, EURO RSCG, Sydney, Australia

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"Ain't seen nothing like it! Is there any other like it?"

Silas Mugo, Creative Director

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"GREAT site, EXTREMELY helpful!!!"

Shelby Krinsky, Innovation & Creativity Director, Columbus, United States

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"You rock. I love this site. I've been perusing the internet for two days trying to find the info that you've got here!"

Jennifer Tackett, Virginia Beach, USA

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"I found tons of useful information on this site. I LOVE THIS SITE. GOOD JOB!!!!!"

Amanda Hardin, Events Manager, Columbus, USA

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"What a GREAT site! I was stuck on a campaign...it was just what I needed...to go back to the basics!"

Cindy Allison, Manager, Marketing Services

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"I'm an advertising student at University of Oregon, and one of my professors told me to go to your website. It is definitely one of the best around."

Bruno Rinaldi

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"This is not a subliminal remark (see your comment examples) but I really do love your site! You have a fun and comprehensive site. Better than the last advertising seminar I attended!!"

Kathy Hirschboeck, Marketing Director, USA

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"This is the best site I have seen on the WWW with regards to marketing and advertising. You guys rock!!!"

April Guy, Marketing Coordinator, USA.

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"Wow. Energizing. Like a breath mint for my brain."

Clarice MacGarvey, Publicist, Miami, USA.

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"Best advertising tool I've ever found on the Web."

Manon d'Haeye, Marketing Officer, Belgium.

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"I never take the time to do this, but I am really impressed with the site. It is about time someone has a sense of humor on an advertising web site. You have a lot of useful information and it's enjoyable to move around the site to see what clever wit can be found running down the sidebars! I love the approach you are taking! I wish you the best of luck and plan to have my staff and interns utilize your site! Hell, why should I train them when you can!"

Kimberly LaBonte, Director of Advertising, Boston.

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"I like the fun, off-beat personality of this site. Life / work can be too serious -- thanks for lightening it up."

Cari Adamak, Web Design and Internet Marketing, USA

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"Salutations!

I logged into your site for some articles for my advertising students and I tell you, what an entertaining way to spend your Sunday afternoon! What a scream, your site is definitely one of the best sites that is not only informative but you use the concept of humor to sell as well which is excellent to see! Keep up the brilliant work! You are one of a kind (USP! :) Cheers and kindest regards."

Maree Tambasco, Lecturer Victorian Business College .

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"Absolutely adore your site!!!! A fresh and inspiring perspective on design work, especially the creative tips and brief writing sections! ;) I'm very impressed!"

Klara Andrews, Newcastle, England

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“Love the site ... happened on it by chance and so glad I did. I like the "feel" of the site - casual, funny and easy to navigate through. I have esp. found the brainstorming session info helpful (I'm working on an "ad idea project" that will help me out with tremendously.) THANKS!!”

Rochelle Gittings, USA 

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"I teach marketing at UCLA School of Public Health to physicians, hospital administrators, nurses, pharmaceutical reps ... they know nothing about marketing or advertising, etc. Your site offers some great basics that can complement my course and I will recommend they log on. 

Alain Jourdier, Professor, U.S.A.

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"You have a great site. Keep up the good work. And thanks."

Paul Grezoux, Creative Director, McCann-Erickson, Singapore

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"I'd like a print version of the site. I guess a book would be great, a CD-R is also a good idea."

Ruben Collazo, Marketing & Internet Manager

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"Fresh out of new ideas to advertise a product? Here's a free way to refill your tank with AdCracker's IdeaMachine, an interactive tool that generates concepts. A suggestion from IdeaMachine might include testimonial ads. Not quite right? Click again! Feature something that this service or product can solve. "You can make it humorous. Or a realistic, practical problem. Or exaggerate it to the extreme," says the helpful Madison Avenue muse. AdCracker was designed and written by Steve McNamara, who says, "It's an interactive way to create concepts. Lots of ideas, quickly. To the international standards you find in New York, Singapore or London."

By Wendy Woods, Newsbytes. Reported by Newsbytes.com. © 2001 The Washington Post Company

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"Love your site! I will use my time this summer reworking the way I teach / approach advertising in my classroom."

Alison Bequette, USA

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"Clued-in is AdCracker ... If you ever wanted to get inside the heads of advertising "creatives" this is a must-see site."

From A-Clue.Com, by Dana Blankenhorn. Dana Blankenhorn currently contributes to Advertising Age, Business Marketing, NetMarketing, the Chicago Tribune, Boardwatch, CLEC Magazine, and other publications.

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"Real good site. I love it. I like to see the work of other people and the strategy they followed."

Raúl González, Creative Director, Mexico, DF 

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"Created and maintained by Steve McNamara, marketing professional, AdCracker.com was built to "help creative creatures create" marketing campaigns and advertising concepts. This light-hearted Website offers helpful exercises and techniques to help creative professionals start thinking outside of the box … finally, IdeaMachine offers a no-nonsense, fast lesson on creating memorable ad ideas."

Internet Scout Project, Computer Sciences Department, University of Wisconsin-Madison.

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"Its an excellent site, very useful and practical, and creative!"

David Lin, Creative Director. 

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"Created and maintained by Steve McNamara, marketing professional, AdCracker.com was built to "help creative creatures create" marketing campaigns and advertising concepts. This light-hearted Website features exercises and techniques to help creative professionals start thinking outside of the box.…"

MBA Depot, Online Resources Library for MBA students.

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"Great site. Easy to understand, very useful information, well designed."

Yusca Ismail, General Manager, BBDO

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"Love your site - especially the tone! - egos aside, marketing and advertising aren't rocket science nor will they, of themselves, change the world, but the basics are important and I think you do a great job distilling it.

Services of interest: Printable version of the site content for distribution to other team members."

Bruce McEwing, Director of Marketing, USA

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"Very good site! I found you very luckily! Thank you!"

Jun Dong Sung, Lecturer on media, Seoul, Korea

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"Love the site! I just came upon it when searching for brainstorming techniques and was pleasantly surprised with a lot more information! Thanks!"

Ann Bouchard, President, Bouchard Marketing, USA

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"A great site. Scheduled the weekend to get more acquainted with it."

Dickson Mak, President, Bates Advertising.

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"This site sucks."

David Carlson, South Korea

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"Dear Mr McNamara, I have just spent more than two hours at your site, AdCracker.com They have been two enjoyable hours. You have created a great site, and the advertising tips that I have learnt will surely prove invaluable in the future."

Michael Gordon, Australia

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“LOVE the site! I haven't found another with such great, straight forward information!”

Marci Papian, Sales & Marketing Consultant, USA

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"Hi Guys.

I'm 37 years old, living in Scotland, and trying to break into a new career in advertising. Tough going, but I've got my first agency interview on Tuesday.

Your amazing site is exactly what I've been looking for - crammed full of ideas on how to have ideas... gives a bit of structure to the mysterious creative process, and games to exercise the old gray matter - brilliant. Thanks once again. Just keep doing what you do."

Best Regards, Mark.

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"Hi, Steven,

I'm very delighted to hear you hope to turn AdCracker into a book! It's really a good idea and I want to be the one who has the most passion and interest to make it into Chinese. I'm waiting for the great moment. Cheers!"

Cynthia Shen, Creative Director, JWT, Beijing, China

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"Interesting site. I like the AdBasics, it gets students to think & write, learn the techniques of advertising. More like this would be great."

Bobbi Borkin, Teacher, Scarsdale, USA

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"I’ve never seen anything like AdCracker! Do you publish it on books?"

Rudy Farid, Creative Director.

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"AdCracker is a great place to start when you’re looking for information about how to advertise. Learn how to construct a good ad, build a brand, get the Internet to work for you, write copy, and turn good ads into great ads. There’s a quick tips section for short but important hints, plus mental games to play to get your creative juices flowing. If you think you’re doing everything right but not getting results with your ads, stop by AdCracker.com for some first-class hints."

Small Business News, March 14, 2002

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"I love to share with my students the behind the scenes of commercial advertising and marketing of ideas. My students think this is so interesting and I find the site to be extremely helpful. I would like to use this information in my classroom."

Rock Griswold, Instructor, Jersey Shore.

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"Excellent site. Sorry for not discovering it earlier. U`re doin` great job, very useful for people outside USA. (In Romania there is only one advertising site)."

Ciot Simona, Producer, Romania.

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"Great site. Short and to the point and full of practical examples. Keep it up!"

Wilfred Aquilina, Marketing Manager, Malta.

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"Love your site...what a wonderful resource for my online marketing course. Keep up the great content!"

Maureen Lane-Maher, Professor, USA.

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"Found your website amusing and informative.
Now I have the creative tools to create ads confidently. The subscription will do me more wonders. Thanks."

Oliver Jones, “Sash”, (Ambitious ad student)

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“This site is like heaven on earth for any creative who has ever had a creative mind-block. Thanks for thinking of us.”

Tersea Gouws, MD/Senior Copywriter, Johannesburg, South Africa.

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“AdCracker is the greatest site, like, ever.”

Rabie Soubra, Head of Client Servicing. USA.

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“Love your site so much. Clear and informative guide to marketing and advertising. You are so nice and kind to share your valuable experience and knowledge. You have greatly increased my interests in this field.” 

J. Wong, Business Development Officer.

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"I recently became the marketing rep for a local college. Having limited experience in the field I started searching the web for some helpful information. I found you. (lucky me) I have been reviewing your site and have gotten so much information and laughs. I have gotten so many ideas just from looking at your materials. I mostly do print ads that are not too glamorous by nature but I am creative and intend to change that. Thanks for the great insight into marketing."

Sincerely, Gina, USA.

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"This site is a excellent resource, well written in a very accessible style. I'm sure you're teaching a lot of creatives about their craft. The demystification of managing the creative process is long overdue."

Joshua Rowe, Creative Director, Sydney, Australia.

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“LOooooove the site... The chemical makeup fits quite nicely with my brain's pleasure receptors. I think I'm going to become an addict.”

John Jordan, unemployed copywriter (waiter)

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"Ever find yourself staring at a blank screen, waiting for the creative thoughts to burst from your brain? Next time try AdCracker, a site put together by creative professionals for creative professionals who need some brainstorming help. Start with the AdBasics, including tips on writing a creative brief, positioning and how to do the "Combo Mambo" - integrated ad campaigns. Move on to AdCreative, AdManagement, and if you still can’t come up with creative flow, try the IdeaMachine to kick start the juices. Useful and humorous; be sure to bookmark this site!"

From Larry Chase’s Web Digest for Marketers, June 14, 2001. Larry Chase is the Author of Essential Business Tactics for the Net.

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"I think this is a wonderful site. I use it with my Marketing and International Business classes, and have used your site as a link to my web site at blackboard.com. The students loved it! Keep up the great work!"

Billie Radosin, Business and Computer Technology, USA.

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"Enjoy the humor, makes it a fun experience and doesn't seem like work!"

Kimberly Mendiola, Assistant Account Director, U.S.A.

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"I think this site is really cool. I live by it and have spread the word around. It has sure enlightened me with broader knowledge."

Joycelyn Longue, Account Executive, Singapore.

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"Congratulations! Your Web site has been awarded a "Blue Web'n!" Inclusion in the Blue Web'n library is an honor reserved for the best online lessons, activities, projects, resources, references, and tools. Thanks for creating such a great site!"

Pacific Bell Design Team, USA.

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"I love the site and incorporate an exercise for students in all of my marketing classes. I am particularly impressed with the constant updating of content. Keep it up. you offer a great service to the field."

Maureen Lane-Maher, Professor, USA

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"It is a great service since a lot of ad colleges charge a bomb and there are a lot of ignoramuses who don't know the basics of advertising."

Sunil Shibad, Creative Director, Mumbai

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"Not having been in the advertising field (wouldn't you know) teaching college students 'theory' is what I CAN do. I think you can show me ideas I can use to do a better job. What I have seen so far I really like. Being somewhat weird, I like your sense of humour, ah humor, ah, I think you guys are funny."

Tom Foreback, College instructor, USA

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"Another proof that most of the works of geniuses are simple therefore inspiring!"

Nikolai Nedelchev, MD at Publicis/MARC Advertising, Sofia, Bulgaria.

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“Love the site! I used it as a resource as a student, and now I'm glad to be back as a Junior Pro....”

Jason Levine, Copywriter, Toronto, Canada.

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“A very well written, very well structured site. Today's advertising really "cracked", made easy for everybody.”

Radu Ctinescu, copywriter, Romania.

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“Let me begin by praising the creative genius behind adcracker.com! The Site is clever and well designed, easy to navigate and fun!”

Cathy Schroeder, Ron Sachs Communications.

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“I was very pleasantly surprised that there was such a website available that touches on the ad business ( I suppose it was going to happen sooner or later). I wished that I had found out about you much sooner. I find adcracker very easy to use and very friendly, too. The information and advice/tips are pricessless and I intend to refer to it as often as I can.”

James Kwan, Senior VP, Samsung, Beijing, China.

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“My #1 Bookmark! Very accessible; Great ideas that are easy to implement - and a sense of humor, to boot! Cheers!”

Lisa Hudgens, Regional Marketing Manager, USA

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“Impressive website. Lots of valuable information presented in a fresh and non-threatening manner.”

Mike Garner, Managing Director, USA

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“Best site ever on marketing and communication issues.”

Patrick Van Impe, Strategic Planner, Ghent, Belgium.

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“This site is a spectacular find. Ad agencies in the UK are arrogant beyond belief and would never dream of sharing and aiding others. Well done you!”

Suzanne Bridges, Creative Director, England.

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Editors note: All comments are the opinions of individual users, visitors, and reporters. They are not endorsements from any company, school or organization.