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> 50+ Ad Techniques - With examples from around the world. > Conceptor / IdeaMachine - A tool to trigger ad ideas - fast. > Advertising Ideas - How to create winning advertising ideas. > 100 Advertising Ideas 2010 The best advertising ideas, worldwide. > Creative Media - Let's think outside: viral, ambient, social and unconventional media. > Advanced creative skills - How to get from good to great, with a litle help from AdCracker. R > Creative brainstorming techniques - Here are some guidelines to help you generate creative advertising and marketing ideas. > ProSkills advanced training - ProSkills is a step x step way to develop world-class advertising ideas and campaigns. And of course, train some brains quick as a click. R This is the heart of AdCracker. Where writers, designers and marcom managers will find new ways to create advertising ideas. Both direct response and brand. From concept development through to client presentation. What makes AdCracker different is an emphasis on advertising ideas. Here’s the deal. For creative inspiration, many writers and art directors thumb through award annuals, click around stock image sites, or look at competitors in the category. AdCracker takes a different approach. First, AdCracker can help you write a creative brief, position the product and characterize the brand. Those are the strategic issues that shape successful campaigns. Then AdCracker helps you create ads based on ideas and proven techniques, rather than on "stock photo images" or "category" concepts such as sports metaphors for financial services. A few examples: The AdCracker section on > advertising techniques may be the most complete collection of ad techniques ever assembled. It includes hundreds of successful brand, positioning and direct response examples, B2B and B2C, expressed in print, digital and broadcast. The section on > creative media, featuring social, unconventional and ambient media, helps you explore ideas that go beyond traditional print and broadcast. The > Conceptor / IdeaMachine may be the most useful part of AdCracker. It's fun. Interactive. And a great way to trigger world-class creative ideas. Fast. There's more, lots more. Which you'll discover as you click around. With love, from us, to you. Content marked R is reserved for AdCracker customers. You can get it instantly (well, in a minute or two) at the > AdStore. R content is included with all AdCracker products.
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