> 42 Creative & effective ad techniques
With examples from around the world.

> Concept Cracker IdeaMachine
A tool to trigger ad ideas - fast.

> Creative games
Fun ways to create great ad concepts.

> Basic creative skills
For junior and entry level writers and artists.

> Advanced creative skills
For Creative Directors and senior creative talent.

> Off-Screen
Let's think outside the monitor.

About AdCracker's AdCreative:

This is the heart of AdCracker. Where writers, designers and marcom typos will find new ways to create ideas. Both direct response and brand. From concept development through client presentation.

What makes AdCracker different - perhaps unique - is an emphasis on ideas and techniques.

Here’s the deal. Many creatives thumb through award annuals, or look at the competition, then copy the category - athletic metaphors are common in the financial services category, for example. All of the above can lead to “follow the leader” advertising.

AdCracker takes a different approach.

First, AdCracker can help you write a brief, define a strategy, characterize the brand and so forth. Then AdCracker helps you create ads based on techniques and ideas, rather than category advertising.

Here's how:

The section on 42 advertising techniques may be the most complete collection of ad techniques ever assembled. It includes hundreds of successful brand, positioning and direct response examples. B2B and B2C. Print, Internet, and TV commercials.

The section on off-screen communications helps you explore ideas that go beyond traditional advertising to encourage outside-the-box thinking. Like waaaay outside the box.

Many find the IdeaMachine the most useful part of AdCracker. It's fun. Interactive. And a great way to trigger world-class creative ideas. Fast.

The creative games give you fun ways to spark marketing and advertising ideas. Play these games with a group of people or play with your brain. Be sure to click the What If creative game, where customers & prospective buyers tell you what they want to see in your communications with them.

The section on basic creative skills covers just that. With sections on concept development, creative productivity, and getting a head start on projects.

In advanced creative skills section you’ll find excellent articles on presentation skills, strategic thinking as well as mentoring and training.

There's more, lots more. Which you'll discover as you click around. With love, from us to you.