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AdEtc - Tips & Tools for Creative Advertising

 

In This Section

> Cranium Cracker - A fun, Flash game to measure creative talent.

> How to conduct a SWOT analysis - A great strategic analysis tool.

> How to conduct a brainstorming session - Here are some guidelines to help you generate creative advertising and marketing ideas. Disney uses a similar formal approach. So does Leo Burnett. But not JWT - at least last we looked.

> How to get new clients and more business - What every agency, every freelancer should know.

> How to evaluate creative work - A couple of ways to be objective.

> ProSkills ad agency training - Train some brains, quick as a click.

The practices and standards at AdCracker are the same you would find at an international advertising agency. DDB, Paris. Grey advertising, New York. Leo Burnett, Mexico City. Or J. Walter Thompson (JWT) Hong Kong.

Content marked R is available instantly via Online Access. You can purchase Online Access at the store, and it is included free with an AdCracker CD.

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AdCracker was created by Steve McNamara, an international award-winning Creative Director and Copywriter.

Launched in 2001, AdCracker CD is now used in over 100 countries by many of the world's smartest ad agencies, design shops and marketers.