Know this stuff? You'll find it easier to influence clients as well as colleagues if you do. And you'll also make better advertising.

 

Every sentence of AdCracker content is registered and protected under US and international copyright law.

> Creative briefs
How to write a creative brief, Quick to Advanced. Includes New Video: Six Tips To Writing Better Briefs.

> Branding
How to create and characterize a brand.

> Direct
How to get your clicks with direct response email, DRTV, and Internet ads.

> Positioning
How to position a company, product or service.

> Strategy
How to create a communications strategy.

> Planning
How to write an advertising plan.

> Theory
How ads can make people think, feel, or act.

> Involvement theory
Inside the buyer's brain.

About AdTools:

This is creative brief writing, branding, and strategy from the creative perspective.

Great tools and insights for Creative Directors, Writers, Art Directors, and Designers. Super-great stuff for Marcom Managers, Account Directors and Strategic Planners.

 

 

 

 

 

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