In This Section
> Creative briefs -
How to write a creative brief, Quick to Advanced. Includes New Video: Six Tips To Writing Better Briefs.
> Branding -
How to create and characterize a brand.
> Direct -
How to get your clicks with direct response email, DRTV, and Internet ads.
> Positioning -
How to position a company, product or service.
> Strategy -
How to create a communications strategy.
> Planning -
How to write an advertising plan.
> Theory -
How ads can make people think, feel, or act.
> Involvement theory -
Inside the buyer's brain.
About AdTools
Know this stuff? You'll find it easier to influence clients as well as colleagues if you do. And you'll also make better advertising.
This is creative brief writing, branding, and strategy from the creative perspective.
Great tools and insights for Creative Directors, Writers, Art Directors, and Designers. Super-great stuff for Marcom Managers, Account Directors and Strategic Planners.
Content marked R is available instantly via Online Access. You can purchase Online Access at the store, and it is included free with an AdCracker CD. |
