Know this stuff? You'll find it easier to influence clients as well as colleagues if you do. And you'll also make better advertising.
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> Creative briefs
How to write a creative brief, Quick to Advanced. Includes New Video: Six Tips To Writing Better Briefs.
> Branding
How to create and characterize a brand.
> Direct
How to get your clicks with direct response email, DRTV, and Internet ads.
> Positioning
How to position a company, product or service.
> Strategy
How to create a communications strategy.
> Planning
How to write an advertising plan.
> Theory
How ads can make people think, feel, or act.
> Involvement theory
Inside the buyer's brain.
About AdTools:
This is creative brief writing, branding, and strategy from the creative perspective.
Great tools and insights for Creative Directors, Writers, Art Directors, and Designers. Super-great stuff for Marcom Managers, Account Directors and Strategic Planners.
