Tools To Create World-Class Advertising Campaigns

> Creative briefs - How to write best-selling creative briefs, classic to advanced. Includes multiple brief templates and samples. Recently updated with input from strategic planners.

> Branding - How to create and characterize a brand.

> Direct - How to get clicks and cash with creative direct response.

> Positioning - How to position a company, product or service.

> Strategy - How to create a communications strategy.

> Planning - How to write an advertising plan.

> Involvement theory - Get your head inside the buyer's brain.

About AdTools

Know this stuff? Most don't. And you'll find it so much easier to influence consumers, clients, and colleagues if you do.

In this section of AdCracker you'll find the essential tools to inspire world-class advertising ideas. It starts with a creative brief for insight, understanding, and details. Then you will shape the strategic creative issues of branding, direct response and positioning.

Beyond those strategic issues, you may wish to take a look at the chapters on planning, consumer involvement theory, and strategy. Those sections are written for copywriters and designers - for the creative department - rather than the suits in strategic planning.

Content marked R is reserved for AdCracker customers. You can get it instantly (well, in a minute or two) via online access at the AdStore.