If you own a small business, your "advertising idea" might be a postcard mailer, a radio or TV spot, perhaps AdWords text ads or a print ad in the local newspaper. That's media.
If you are a copywriter or an art director at a multinational ad agency then the term "advertising idea" means something quite different.
You get paid to think conceptually, so your "ad idea" might be a vivid metaphor to position the product in a crowded market.
Or a sketch of a memorable brand character.
Or perhaps a compelling direct response offer. Those are creative concepts. And that's what we feature here.
100 Advertising Ideas Part 1 with 50+ examples
100 Advertising Ideas Part 2 with 50+ examples
Example ads are from AdCracker's > Creative Inspiration set
which is included free with all AdCracker products.
AdCracker features creative communications from around the world, for mini and mega companies alike. Our selection criteria is focused on ideas - advertising ideas that you can use in your own studio or business. Like this email from Victoria's Secret:
The visual energy in this ad is the young woman.
The persuasive energy is the offer : 2 Free Secret Reward Cards. The advertising idea is to engage the audience with the photo, then sell them with the direct response offer.
- Strategic communications such as > branding, > positioning or > direct response.
- Tactical concepts, or > advertising techniques, such as dramatic conflict, problem / solution, or sex.
- Creative media such as performance art, ambient displays or dimensional mail.
> Creative media is anything that involves communicating in unexpected ways or unexpected places. Here, the world is your stage. And imagination is your tool.
Creative Brief Advertising Techniques Creative Workshops, Books and Services- AdCracker creative products are used in over 100 countries by thousands of creative professionals for advanced training and concept development.
Newsletter: Advanced Creative Skills- It's free. Worth twice the price. And packed with priceless ideas.
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