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Advertising ideas come in several flavors.

If you own a small business, your "advertising idea" might be a postcard mailer, a radio or TV spot, perhaps AdWords text ads or a print ad in the local newspaper. That's media.

If you are a copywriter or an art director at a multinational ad agency then the term "advertising idea" means something quite different.

You get paid to think conceptually, so your "ad idea" might be a vivid metaphor to position the product in a crowded market.

Or a sketch of a memorable brand character.

Or perhaps a compelling direct response offer. Those are creative concepts. And that's what we feature here.

a Slideshow: Advertising Techniques

How to Build Brands and Drive Sales with Powerful Advertising ideas from AdCracker.com

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Example ads are from AdCracker's > Creative Inspiration set
which is included free with all AdCracker products.

Advertising ideas on AdCracker include:

- Strategic communications such as > branding, > positioning or > direct response.

- Tactical concepts, or > advertising techniques, such as dramatic conflict, problem / solution, or sex.

- Creative media such as performance art, ambient displays or dimensional mail.
> Creative media
is anything that involves communicating in unexpected ways or unexpected places. Here, the world is your stage. And imagination is your tool.

a 100 Advertising Ideas Part 1 with 50+ examples

a 100 Advertising Ideas Part 2 with 50+ examples

Creative Brief

- A complete set of creative briefs for every type of project, with samples, templates, and slideshow: How to write a creative brief.

Advertising Techniques

- A comprehensive collection of classic and contemporary advertising techniques, with hundreds of example ads.

a Creative Workshops, Books and Services

- AdCracker creative products are used in over 100 countries by thousands of creative professionals for advanced training and concept development.

a Newsletter: Advanced Creative Skills

- It's free. Worth twice the price. And packed with priceless ideas.

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