If you own a small business, your "advertising idea" might be a postcard mailer, a radio spot, or maybe several AdWords text ads, a website and Facebook page.
To be precise, however, those are are not ideas, but "mediums" to convey your message. And while media selection is important, it is only one part of the creative equation.
If you are a copywriter or an art director at a multinational ad agency then the term "advertising idea" means something quite different. You get paid to think conceptually, so your "ad idea" might be something like this:
- A vivid metaphor to position the product in a crowded market.
- Or a memorable brand character.
- Or perhaps a compelling direct response offer.
Those are creative concepts. And that's what we feature in this album of 100 creative advertising ideas.
Ideas versus executions.
The execution is how you bring the idea to life. Here's an example: The idea in this TVC for Haagen-Dazs Gelato is something like this:
Open on an argument between two Italian lovers. She shouts,"I'm leaving." He shouts, "Glad to see you go!" Then enter a carton of Haagen-Dazs Gelato, and their passion for the Gelato overcomes their anger ... at least temporarily.
From that idea comes a script and story board. And from that comes the final execution, depicted in the Flash video below.
In that execution you can see how the creative team - writer, the art director, creative and film directors brought the idea to life.
You might also notice some flaws in that execution, the most obvious one being the introduction of the product, which is forced. That introduction would have worked more naturally if the product had, say, fallen out of the shopping bag and rolled between their hands on the table.
The types of advertising ideas on AdCracker include:
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