If you own a small business, your "advertising idea" might be a postcard mailer, a radio or TV spot, perhaps AdWords text ads or a print ad in the local newspaper. That's media.
If you are a copywriter or an art director at a multinational ad agency then the term "advertising idea" means something quite different.
You get paid to think conceptually, so your "ad idea" might be a vivid metaphor to position the product in a crowded market.
Or a sketch of a memorable brand character.
Or perhaps a compelling direct response offer. Those are creative concepts. And that's what we feature here.
Slideshow: Advertising Techniques
Above, the non-Flash version.
Below, Flash version with TV / Video.
Example ads are from AdCracker's > Creative Inspiration set
which is included free with all AdCracker products.
Advertising ideas on AdCracker include:
- Tactical concepts, or > advertising techniques, such as dramatic conflict, problem / solution, or sex.
- Creative media such as performance art, ambient displays or dimensional mail.
> Creative media is anything that involves communicating in unexpected ways or unexpected places. Here, the world is your stage. And imagination is your tool.
100 Advertising Ideas Part 1 with 50+ examples
100 Advertising Ideas Part 2 with 50+ examples
- AdCracker creative products are used in over 100 countries by thousands of creative professionals for advanced training and concept development.
- It's free. Worth twice the price. And packed with priceless ideas.10 most popular pages today: