How To Create Corporate, Product & Service Brands

AdCracker's Simple Rules For Creative Branding can be applied to any product, service or company. Computers. Insurance services. Or body lotion.

This is branding for creative people. For those of you - marketing directors, writers, art directors, marcom managers or business owners - who bring the brand to life in print, TV, or Web sites.

Here you will find practical advice, worksheets, and examples to create world-class brands - brands that can compete creatively with the likes of Yahoo, Disney or Burger King.

Here you'll also find imaginative branding strategies to build equity, to add value to a corporate brand. And you will find sophisticated branding concepts to create "big brand ideas" that will win new business and make your clients rich and famous.

> How to create a brand, I and II
Brand creation for the creative team

> Brand development workshops R
Available on AdCracker CD

> Brand definitions
What's in your brain?

> The brand as a person
The AdCracker model

> Corporate, product, service and Internet brands
How to create, characterize and build the brand.

> Campaign example #1 MSN Mr. Butterfly
These guys know what they're doing

> How to talk to creative people about branding
Based on a true story.

> AdCracker on CD is packed with tips, tools and examples to help you create world-class brands. Including ways to create, characterize and build corporate, service, product and Internet brands. Here's a tip: Think of the brand as a person.