Brand Image - Visuals & Symbols

Brand image consists of a set of visuals, icons and symbols that identify and characterize the brand. Those symbols can include:

- Color scheme
- Logo
- Uniforms
- Signage
- Typography
- The layout and look of print, TV, and other media
- Ambient interior icons: A fresh-daily bowl of apples in every office
- Ambient exterior icons: Giant pink piggy banks
- Convention booth
- Photographic style
- Vehicle graphics: Car / Van / Truck / Plane / Bicycles /
- Interior office design
- Architectural style
- Stationary
- Packaging

You can also create a brand character to add a human dimension to the corporate set of visual identifiers, for example:

Ronald McDonald for McDonalds.

Smoky the Bear for the US Department of Forestry.

The Energizer Bunny for Energizer batteries.

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