< Start | Slideshow | Album | Next >

Brand Visual Identity

A visual identity is how you dress the brand. And how you dress the brand influences what your audience thinks about the brand.

Brand image, or brand identity, consists of a set of visual standards, icons and symbols that identify the brand.

The visual identity includes everything from office / retail store design to typography. Here are some of most prominent visual elements to consider:

- Color scheme
- Logo
- Uniforms
- Signage
- Typography
- The layout and look of web, print, TV, and other media
- Ambient interior icons: A fresh-daily bowl of apples in every office
- Ambient exterior icons: Giant pink piggy banks
- Convention booth design
- Photographic style
- Vehicle graphics: Car / Van / Truck / Plane / Bicycles /
- Interior office design
- Architectural style
- Stationary: letterhead, envelopes, labels
- Packaging

Smaller companies will have a smaller list of visual identifiers, while large companies frequently have a design and usage manuel.

Creative tip: Visual identity is just one aspect of a brand. There are other branding techniques that have a visual aspect, such as a brand character. Also, the brand's visual identity should be compatible with the brand's personality and story.

> Click to see how a Creative Director set helps you create concepts, copy and designs - faster than ever.

+ A complete set of creative briefs, templates and samples - plus DIY workshops and 3 ways to get consumer insights.

+ 60 powerful strategic and tactical creative techniques - plus 100s of unconventional media examples.

+ 1000s of TV, print, digital and social media ads - plus gigs of content to cure the creative blahs.



Free Newsletter
Creative Manager set
Creative Manager online

Special Offer TodayAdCracker workshops and products
are used worldwide by creative folks, marketing teams and educators.