A visual identity is how you dress the brand. And how you dress the brand influences what your audience thinks about the brand.
Brand image, or brand identity, consists of a set of visual standards, icons and symbols that identify the brand.
The visual identity includes everything from office / retail store design to typography. Here are some of most prominent visual elements to consider:
- Color scheme
- The layout and look of web, print, TV, and other media
- Ambient interior icons: A fresh-daily bowl of apples in every office
- Ambient exterior icons: Giant pink piggy banks
- Convention booth design
- Photographic style
- Vehicle graphics: Car / Van / Truck / Plane / Bicycles /
- Interior office design
- Architectural style
- Stationary: letterhead, envelopes, labels
Smaller companies will have a smaller list of visual identifiers, while large companies frequently have a design and usage manuel.
Creative tip: Visual identity is just one aspect of a brand. There are other branding techniques that have a visual aspect, such as a brand character. Also, the brand's visual identity should be compatible with the brand's personality and story.
> Click to get more branding examples and insights
on AdCracker's Creative Manager or Director sets.
- You'll get more creative branding techniques, such as ways to build brand relationships and brand personalities - plus more example ads.
- You'll get several complete, world-class branding campaigns to spark your imagination.
- And every CM set gives you a branding workshop along with handouts, creative activities and step by step ways to create brands that shout or sing.
> Click to get newsletter: Advanced Creative Skills
- It's free. Worth twice the price. And packed with priceless ideas.