This is branding for creative people - for those of you who bring brands to life in print, on TV or social media websites. Here you will find:
> How to define your brand.
> An 8 point branding checklist.
> Slideshow: "How to create a world-class brand..."
> 3 ways to create brand characters.
> Visual identity: How to dress your brand.
> How to find the brand's personality.
> What's your brand story?
> Brand album: example TV, print and digital ads
> Click to see how a Creative Director set helps you create concepts, copy and designs - faster than ever.
+ A complete set of creative briefs, templates and samples - plus DIY workshops and 3 ways to get consumer insights.
+ 60 powerful strategic and tactical creative techniques - plus 100s of unconventional media examples.
+ 1000s of TV, print, digital and social media ads - plus gigs of content to cure the creative blahs.
AdCracker workshops and products
are used worldwide by creative folks, marketing teams and educators.