Creative Branding

Brand advertising is one of the three pillars of contemporary communications, along with direct response and positioning.

This chapter of AdCracker is about branding for creative people - for writers, art directors, marketing managers and small business owners who bring brands to life in print, TV, or Websites.

This is branding from the creative point of view, with step-by-step ways to create brands that can compete with the likes of Apple, Nike, or Burger King.

Here you'll find simple yet sophisticated ways to create "big brand ideas" that win hearts, change minds, and earn money for your clients.

> Brand Development. How to create and characterize a world-class brand.

> Brand Definitions. What is a brand? And how to define your brand.

> Brand Personality. How to create a brand personality.

> Corporate Branding It's all about brand relationships.

> Brand Image - Visuals & Symbols. A checklist of the visual aspects of your brand.

> Brand Character. How to create a brand character.

> Brand Advertising. World's best branding campaigns #3 Apple Computers.

> Go Pro With AdCracker CD or Online Get your creative fingers on 100s of example ads and campaigns, our top 10 branding techniques, plus a brand development workshop. Get it all with any of these AdCracker products:

> Creative Director CD
- A multimedia book on CD to help you create world-class advertising ideas, quickly. Includes an expanded branding section, plus the brand development workshop.

> Creative Manager CD Set
- A seminar kit for agencies, educators and marcom groups. Includes one Creative Director CD (above) plus a set of 5 star rated multimedia presentations.

> Creative Manager Online
- An economical, online version of the Creative Manager CD set.

Content marked R is reserved for AdCracker customers. You can get it instantly (well, in a minute or two) via online access at the > AdStore.