How To Create Corporate, Product & Service Brands

This is branding for creative people. For those of you - marketing directors, writers, art directors, marcom managers or business owners - who bring the brand to life in print, TV, or Web sites.

Here you will find practical advice, worksheets, and examples to create world-class brands - brands that can compete creatively with the likes of Yahoo, Disney or Burger King.

Here you'll also find imaginative branding strategies to build equity, to add value to a corporate brand. And you will find sophisticated branding concepts to create "big brand ideas" that will win new business and make your clients rich and famous.

> How to create a brand, I and II
Brand creation for the creative team

> Brand development workshops R
Available on AdCracker CD

> Brand definitions
What's in your brain?

> The brand as a person
The AdCracker model

> Corporate, product, service and Internet brands
How to create, characterize and build the brand.

> Campaign example #1 MSN Mr. Butterfly
These guys know what they're doing

> How to talk to creative people about branding
Based on a true story.

> AdCracker on CD is packed with tips, tools and examples to help you create world-class brands. Including ways to create, characterize and build corporate, service, product and Internet brands. Here's a tip: Think of the brand as a person.