AdCracker is the world's leading publisher of templates and instructional media for creative briefs. Every template, video and seminar is crafted by agency experts in planning, creative or account services.
Constantly improved. The AdCracker creative briefs will help you create insightful and effective communications in all contemporary media. You will experience fewer mistakes, even on small, rush projects. And you will finish projects faster because you'll get it "right" the first time. (Well, maybe the third time. But you get the idea.)
Instant access. Both AdCracker products - Creative Director and Creative Manager - give you an instant online access account for immediate viewing or downloading of templates, videos and seminars.
> Get Creative Director CD set for:
- "Classic" Agency Creative Brief template for TV, print and standard projects from your regular clients.
- Advanced Creative Brief template for new business pitches, new product launches, and new campaigns. Popular with strategic planners.
- Social Media Brief template for social engagement campaigns on blogs, Facebook or Twitter. Based on interviews with social media experts to take you step by step through the process of creating a social media campaign.
- Long Format Brief template for Websites, brochures or videos.
- Direct Response Creative Brief template for campaigns intended to trigger action: clicks, visits or calls. Works with both digital or traditional media. Contains proprietary content.
- Quick Brief template for small design or "change" projects with tight deadlines. This brief will save you money. Popular with the client services team.
Note: You get all creative brief templates in .doc, .txt, and .pdf formats.
- Video: Six Tips To Great Briefs is packed with expert How To tips that will lift your brief writing skills to the standards of an international ad agency. Based on high-performing campaigns for Citibank, Apple, Motorola and Capital One.
- Sample completed brief + resulting ad to demonstrate how real-world briefs are written, with the resulting print ad and TV commercial.
- Plus a complete package of interactive tools, forms, articles and workshops to help you create world-class communications, faster than ever.
> Get Creative Manager CD set for:
- Everything from Creative Director, as specified above.
- Plus the multimedia seminar: Advanced Creative Briefs. Features international best practices in brief writing, with step-by-step ways to discover consumer insights, explore psychological motivation, and much more.
- Plus the multimedia seminar on strategic campaigns which covers contemporary branding, positioning and direct response practices.
- Plus the multimedia seminar on tactical advertising techniques. Covers current techniques to attract attention, engage minds, and trigger emotions.
