How To Write A Creative Brief

- The AdCracker creative briefs are based on working briefs at JWT, BBDO, Ogilvy, Rapp-Collins, Apple, Citibank, and several regional B2B and B2C marketers.

- All creative brief templates reflect contemporary insights into consumer behavior and media consumption for TV, print ads, digital / Internet and direct mail.

- Specialized creative briefs cover long format video and websites, direct response, social media, and new business pitches / new campaigns.

- AdCracker creative briefs are copyrighted and used daily by ad agencies, marcom groups, freelancers, and design shops from Singapore to San Diego.

Creative Briefs, Templates and Samples:

> Sample Creative Brief - AdCracker's classic creative brief for print, TV and other advertising projects - written for an integrated brand and direct response campaign.

> Example Creative Brief Introduction - A Flash enhanced slide show.

> Creative Brief Templates - A list of the templates available from AdCracker.

> 10 tips to brand-building, sales-ripping creative briefs - A classic article on creative briefs, packed with practical tips to help you write a best-selling brief.

> AdCracker CD gives you all R content, including sample creative briefs as well as completed briefs with resulting print and TV ads, plus the Six Tips video.

> Video: Six Tips To Writing Great Briefs R a classic instructional video, packed with expert How To tips that will lift your brief writing skills to the standards of an international ad agency. Based on high-performing campaigns for Citibank, Apple, Motorola and Capital One. Now available instantly online with AdCracker CD. More info.

> Advanced Creative Brief R for new business pitches, new product launches, and new campaigns. This brief is very popular with strategic planners at Ogilvy, JWT, other international shops. Available instantly online with AdCracker CD. More info.

> Samples: Completed Brief + Resulting Ads R demonstrates how real-world briefs are written, with the resulting print ad and TV commercial. Available instantly online with AdCracker CD. More info.

> New Social Media Brief R based on three months of research and interviews with social media experts, this brief will take you step by step through the process of creating a social media campaign. Available instantly online with AdCracker CD. More info.

> Long Format Brief. R for Websites, brochures or videos. Available instantly online with AdCracker CD. More info.

> Direct Response Creative Brief R to influence behavior for more clicks and calls. Guaranteed. Available instantly online with AdCracker CD. More info.

> Quick Brief R for those small design or "change" projects with tight deadlines. Available instantly online with AdCracker CD or Online Access. More info.

> Creative brief seminars and webinars R feature international best practices in brief writing, with ways to discover consumer insights and psychological motivation.

> Get all briefs, "6 Tips" video, completed briefs, and resulting ads.

Content marked R is reserved for AdCracker customers. You can get it instantly (well, in a minute or two) via online access at the > AdStore.