> Video: Six Tips To Writing Great Briefs. R
This 9 minute video is packed with expert How To tips that will lift your brief writing skills to the standards of an international ad agency. Based on high-performing campaigns for Citibank, Apple, Motorola and Capital One. Now available instantly online with AdCracker CD or Online Access. More info.
> Advanced Creative Brief. R
This is an advanced brief for new business pitches, new product launches, and new campaigns. Or perhaps when bringing a new creative team to an existing client. This brief is popular with strategic planners at Ogilvy, JWT, other international shops. Available instantly online with AdCracker CD or Online Access. More info.
> Samples: Completed Briefs + Ads. R
See how real-world briefs are written with samples that include the resulting print ad and TV commercial. Available instantly online with AdCracker CD or Online Access. More info.
> Long Format Brief. R The perfect brief for Web sites, brochures or videos. Available instantly online with AdCracker CD or Online Access. More info.
> Click to get instant access to all R sections including completed sample briefs and resulting ads ... plus the instructional video.
> Direct Response Creative Brief. R
Direct response is all about influencing behavior. And this specialized creative brief will help you do exactly that. Guaranteed. Available instantly online with AdCracker CD or Online Access. More info.
> Quick Brief.
This is a brief for those small design projects with tight deadlines. Available instantly online with AdCracker CD or Online Access. More info.
> New Creative Director's Brief. R
This is the brief the Creative Director writes for a creative team. It works for anything from a Web site to a print campaign. Available instantly online with AdCracker CD or Online Access. More info.
About AdCracker's creative briefs.
Most briefs are simply a list of questions. And most advertising or design shops have one brief. Unfortunately, one size does not fit all. There is no such things as a single "perfect brief."
What you need in a brief is flexibility. You need the flexibility to select questions appropriate to any type of ad or campaign, in any medium. That could be a print ad or mailer or video. And that project could be either direct response or brand focused. Also, you might be working with a client you know well, or a new client that you do not know at all.
Clearly, you need a different brief, a different set of questions for new business pitches compared to small, fast response Web banner or newspaper ads.
So dump those old writ-in-stone printed briefs. Better to place the brief - the list of questions - on your computer. Then, for each new project, select the questions that are appropriate to the client and the project.
AdCracker's briefs give you a complete briefing system. With them you will create more insightful communications. You will have fewer mistakes, even on small, rush projects. And you will save money by preventing wasted creative or marcom time.
> Click to get all briefs, "6 Tips" video, completed briefs, and resulting ads.
Content marked R is available instantly via Online Access. You can purchase Online Access at the store, and it is included free with AdCracker CD. |
