How to write a creative brief, with sample briefs, video, resulting ads.

A creative brief is like a road map. A great brief leads to imaginative and persuasive ads, websites or videos. And gets you there quickly.

A bad brief starts you off in the wrong direction. So you have to stop, figure out where the heck you’re going, and start again. Or worse, you follow that brief to Trash Town, a total waste of time.

Most advertising or design shops have one brief. Unfortunately, one size does not fit all. So AdCracker gives you a brief for every type of advertising or design project.

> AdCracker's sample creative brief.
The classic creative brief ... for print, TV and other projects from current clients. See all briefs below.

> Seminar on creative briefs.
Enrich your team with an entertaining and educational seminar at your office or offsite meeting.

> Advice: 10 tricks to brand-building, sales-ripping creative briefs.
An article by Steve McNamara - packed with practical tips to help you write brilliant creative briefs.

> Video: Six Tips To Writing Great Briefs. R
A 9 minute video packed with expert tips that will lift your brief writing skills to the standards of an international ad agency. Interview format. Now available instantly online with AdCracker CD or Online Access. More info.

> Advanced Creative Brief. R
The brief for new business pitches, new product launches, and new campaigns. Or perhaps when bringing a new creative team to an existing client. Available instantly online with AdCracker CD or Online Access. More info.

> Samples: Completed Briefs + Ads. R
A completed brief from an international ad agency, with resulting print ad and TV commercial. Available instantly online with AdCracker CD or Online Access. More info.

> Long Format Brief. R The perfect brief for Websites, brochures or videos. Available instantly online with AdCracker CD or Online Access. More info.

> Direct Response Creative Brief. R
Direct response is all about influencing behavior. And this is the brief to help you do just that. Available instantly online with AdCracker CD or Online Access. More info.

> Quick Brief.
This is a brief for those small design projects with tight deadlines. Available instantly online with AdCracker CD or Online Access. More info.

> New Creative Director's Brief. R
This is the brief the Creative Director writes for a creative team. It works for anything from a Web site to a print campaign. Available instantly online with AdCracker CD or Online Access. More info.

About AdCracker's creative briefs.

The AdCracker briefs are used daily by many of the world's leading ad agencies, marcom groups, freelancers, and design shops.

That's because there is no such things as a single "perfect brief." What you need in a brief is flexibility. You need the flexibility to select questions appropriate to any type of ad or campaign, in any medium.

That could be a video or a mailer or print ad. And the project could be either direct response or brand focused, with a client you know well, or a new client that you do not know at all.

Clearly, you need a different brief, a different set of questions for new business pitches compared to quick turn newspaper ads.

So dump those old writ-in-stone printed briefs. Better to place the brief - the list of questions - on your computer. Then, for each new project, select the questions that are appropriate to the client and the project.

AdCracker's briefs give you a complete briefing system. With them you will create more insightful communications. You will have fewer mistakes, especially on small, rush projects. And you will save money by preventing wasted creative or marcom time.

> Click to get all briefs, "6 Tips" video, completed briefs, and resulting ads.

AdCracker has offices in California and Oregon.

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Both AdCracker CD and Online Access give you: > Worksheet templates for many advertising & design creative briefs. > Completed brief plus the resulting print & TV ads. > A 9 minute video featuring insights and expert tips to improve your briefs. Great advertising and design briefs have insights and anecdotes - quotes from buyers, interesting stories about the company, key research findings. Stuff like that. Bad creative briefs are incomplete, or dictate the creative, or use ambiguous language. Fluff like that. Working from verbal input, without a written brief, is how amateurs waste time and money. The two most essential questions in a brief are, “Who are we talking to, and what do we want to say?" Every sentence of AdCracker content is registered and protected under US and international copyright law.	A creative brief is like a road map. A great brief leads to imaginative and persuasive ads, websites or videos. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure out where the heck you’re going, and start again. Or worse, you follow that brief to Trash Town, a total waste of time. Most advertising or design shops have one brief. Unfortunately, one size does not fit all. So AdCracker gives you a brief for every type of advertising or design project. > AdCracker's sample creative brief. The classic creative brief ... for print, TV and other projects from current clients. See all briefs below. > Seminar on creative briefs. Enrich your team with an entertaining and educational seminar at your office or offsite meeting. > Advice: 10 tricks to brand-building, sales-ripping creative briefs. An article by Steve McNamara - packed with practical tips to help you write brilliant creative briefs. > Video: Six Tips To Writing Great Briefs. R A 9 minute video packed with expert tips that will lift your brief writing skills to the standards of an international ad agency. Interview format. Now available instantly online with AdCracker CD or Online Access. More info. > Advanced Creative Brief. R The brief for new business pitches, new product launches, and new campaigns. Or perhaps when bringing a new creative team to an existing client. Available instantly online with AdCracker CD or Online Access. More info. > Samples: Completed Briefs + Ads. R A completed brief from an international ad agency, with resulting print ad and TV commercial. Available instantly online with AdCracker CD or Online Access. More info. > Long Format Brief. R The perfect brief for Websites, brochures or videos. Available instantly online with AdCracker CD or Online Access. More info. > Direct Response Creative Brief. R Direct response is all about influencing behavior. And this is the brief to help you do just that. Available instantly online with AdCracker CD or Online Access. More info. > Quick Brief. This is a brief for those small design projects with tight deadlines. Available instantly online with AdCracker CD or Online Access. More info. > New Creative Director's Brief. R This is the brief the Creative Director writes for a creative team. It works for anything from a Web site to a print campaign. Available instantly online with AdCracker CD or Online Access. More info. About AdCracker's creative briefs. The AdCracker briefs are used daily by many of the world's leading ad agencies, marcom groups, freelancers, and design shops. That's because there is no such things as a single "perfect brief." What you need in a brief is flexibility. You need the flexibility to select questions appropriate to any type of ad or campaign, in any medium. That could be a video or a mailer or print ad. And the project could be either direct response or brand focused, with a client you know well, or a new client that you do not know at all. Clearly, you need a different brief, a different set of questions for new business pitches compared to quick turn newspaper ads. So dump those old writ-in-stone printed briefs. Better to place the brief - the list of questions - on your computer. Then, for each new project, select the questions that are appropriate to the client and the project. AdCracker's briefs give you a complete briefing system. With them you will create more insightful communications. You will have fewer mistakes, especially on small, rush projects. And you will save money by preventing wasted creative or marcom time. > Click to get all briefs, "6 Tips" video, completed briefs, and resulting ads. AdCracker has offices in California and Oregon.
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