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I keep a couple of creative games in my mind. So when I'm having a hard time getting ideas, maybe I'll play a little 'What if' in my head. > R content is available at the store. Every sentence of AdCracker content is registered and protected under US and international copyright law. |
Dear You: Here are three creative games to trigger marketing and advertising ideas. And have a little fun while doing so. With love, from us to you. > Concept Cracker - IdeaMachine > “What if ..." > "Find the idea." R > “What’s the problem?” R
If your business is driven by ideas, these games can help you get quality concepts, quickly. Also see: > How to conduct a brainstorming session. If your agency or group is not driven by ideas, well you're on the wrong page. In fact, you're on the wrong site. So what's an idea worth? One clever chap at Capital One invented the credit card "balance transfer" in a brainstorming session. In less than a decade that one idea helped propell Cap One from a staff of 12 to a Fortune 200 company. To this day "innovation" is a prized company value. |
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