Can you identify the advertising techniques in this TV commercial for Honda? See answer below. You'll make more effective ads, faster, if you know the ad techniques that work best.
Advertising techniques are tools. The tools you use to attract attention, engage minds, trigger emotions, and change what people think. All of which can lead to sales. Or votes. Or clicks.
Check out these advertising techniques on AdCracker.com:
Advertising techniques have persuasive energy. The strength of that persuasive energy is measured in several ways, most importantly in relation to a target audience.
Example: A TV commercial or print ad that promises to lower the risk of a heart attack with the drug Lipitor is using "problem / solution" or perhaps "fear" as the chief persuasive technique. In that context, the technique has persuasive energy with older citizens, those who are aware they are at risk of heart disease.
Or take an ad that uses a teen idol to sell cell phones. Here "celebrity" is the technique, and this particular type of celebrity has persuasive energy with tweens and teens.
You get the idea.
A single ad can employ multiple advertising techniques. To identify those techniques, ask "How does this ad build the brand, get people to take action, or plant a belief in the minds of prospective buyers?"
And there you have it. There you have the creative advertising ideas and concepts that power most TV, print, email and other ads. Both brand and direct response.
We believe AdCracker features the most complete catalog of creative and effective advertising techniques ever assembled. AdCracker's creative ad techniques include classic and contemporary print, Flash, and TV commercials submitted by working ad pros in the USA and around the world.
Answer: The Honda ad uses music and visual imagery to create a metaphor for power.
The example ads used on AdCracker.com may not be the same ads on AdCracker CD, Online Access or the Ad Annual.
Content marked R is available instantly via Online Access. You can purchase Online Access at the store, and it is included free with AdCracker CD.
AdCracker was created by Steve McNamara, an award-winning Creative Director and Copywriter.
Steve has worked in Hong Kong, New York and San Diego at several world-class ad agencies and marketing firms, including JWT, Rapp-Collins, BBDO and Capital One.
He has created campaigns for Citibank, Microsoft, Ford, Disney, Rolex and many other international brands.
Launched in 2001, AdCracker on CD is now used in over 90 countries by many of the world's smartest ad agencies, design shops and marketers.
