© Steven Lorin McNamara. All rights reserved.
Create a visual so luscious, unusual and striking that it leaps off the screen to grab attention.
Eye candy ads work the same way a Salvador Dali illustration works. These ads stop and engage readers with the look of "Wow. I've never seen anything like that."
Eye candy is the visual equivalent of "Let me show you something new and interesting."
Frequently, the product is the hero in an eye candy ad. But visually rich advertisements can communicate brand characteristics as well. Including a sense of style, an appreciation for fine design, that readers or viewers can associate with.
But usually the creative and persuasive energy lies in the look, the visual. Bang, it grabs and engages eyeballs.
The challenge here is not only creative, but you must also have a generous budget for photography, special effects or image editing.
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