Give human characteristics to your product,
or to something that represents your service.  

This technique - personification - can help you create ads that are more interesting, and relevant to viewers. More human and engaging.

You can literally turn the product into a person. Or give it human abilities, such as speech, thought or emotion.

Or go the other way, and blend something about the product into a real person. For example, to depict someone who is a heavy computer user or text message sender, you could show keypad letters embossed on finger tips - and fingertips in the concave shape of the keys.

If you’re working on a service, consider creating a visual icon that can be personified. What, for example, would your wallet say about your bank?