The key idea here is that the stronger the offer the better the response. And that's true whether Web, mail, DRTV or email.
> Direct Response Theory
How to get people to act now! At least in theory.
> Direct Response Practice
10 practical ways to get more sales from your direct marketing program.
> Direct Response Email
How to create email that clicks.
> DR Video
For WEb, TV and CD / DVD delivery.
Related links, including direct response print, TV, and Flash internet samples:
About AdCracker's Direct Response
Direct marketing is one of the three great pillars of modern marketing communications, along with branding and positioning.
Throughout AdCracker you'll find samples of direct response print ads, TV commercials and Flash Internet ads, along with practical "How to" advice.
