Creative Director Skills

A Creative Director set will help you write briefs,
craft brands and drive sales in traditional, digital
and social media.

Starting right here, right now, you can work faster, smarter and bolder with these advanced creative tools:

> Insights+

- Three ways to collect information and extract insights. And while you're at it, see how to create a persona, that handy little portrait of your target audience.

> Creative Briefs

- How to write a creative brief, including a set of creative briefs for every type of project, with samples, templates, and instructional slideshows.

> Strategic Communication Tools

- Here's how to create a lasting advantage in the market with strategic creative tools: branding, positioning, direct response and media.

Creative Briefs

> Creative Advertising Techniques

- 60 contemporary advertising techniques with example TV, print and digital ads. You'll see the types of headlines, copy and visuals that engage and persuade.

> Advertising Album

- A collection of ads from the Creative Director set. Features contemporary TV, print, digital and social media examples, plus unconventional campaigns and case studies.

> The X Skills

- The extra skills every creative director should have in her head, such as how to pitch and win new business, craft an advertising strategy and write a simple advertising plan.

Creative Director set

> Creative Director set
A working tool for creative professionals
+ Free: Instant online access
+ Free: Creative brief workshop
+ Free: Shipping

> Product details
- Current includes
- Workshops
- Guarantee

> Newsletter
- Advanced creative skills

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Creative Skills Newsletter