Creative Advertising Ideas, Techniques and Tools

AdCracker is a tool for people who create advertising ideas: creative directors, copywriters, art directors and designers. AdCracker also works for small business owners, marcom manages and educators with:

1 - Expert 'How To' articles and worksheets, such as How To Write A Creative Brief, with sample creative briefs, resulting ads, and an instructional video.

2 - Interactive "concept triggers," such as the Conceptor / IdeaMachine or 50+ Advertising Techniques to get your creative juices boiling.

3 - Hundreds of advertising examples, including creative and effective brand and direct response advertising ideas expressed in TV, print, email, and digital media.

AdCracker gives you real-world, working tools to create advertising ideas. AdCracker.com showcases a slice of the content on AdCracker Creative Director and AdCracker Creative Manager, both of which you can purchase > at the store.

Popular Sections:

> Advertising Ideas - A contemporary collection of the world's best advertising ideas, including hundreds of videos and examples of TV, print and digital media.

> Creative briefs - A complete set of creative briefs for every type of project, with samples, resulting ads, and video: Six Quick Tips To Better Briefs.

> Advertising Techniques - A comprehensive collection of classic and contemporary advertising techniques, with hundreds of example ads.

Major chapters:

> AdTools - Here you'll find a complete selection of essential strategic planning tools. All presented from the creative perspective.

> AdCreative - This is the heart of AdCracker featuring tips, interactive tools and techniques to help you create, present, and sell world-class advertising campaigns.

> AdEtc - A few things every creative creature should know. From winning new business to evaluating creative work. It's all here.

> ProSkills - A professional training workshop on multimedia CD. Currently included free on > AdCracker CD. Modules cover 1) Planning, 2) Creative development, 3) Branding, and 4) Direct response.

Content marked R is reserved for AdCracker customers. You can get it instantly (well, in a minute or two) via online access at the > AdStore.