AdCracker's simplified site map
It's all here. Most of it, anyway. And my favorites are:
> AdTools
> Creative briefs
- Basic brief.
- Advanced brief.
- Quick brief.
- Creative Director's brief.
- Direct Response brief.
- Sample brief & ads.
- 10 Tricks
> Branding
- Creative branding.
- Brand workshop.
- Brand definitions.
- The brand as a person.
- Corporate, Internet, etc
- Example: MSN.
> Direct
- Direct Response Theory
- Direct Response Practice
- Direct Response Email
- DR Video
> Theory
- Consumer involvement
- Emotion.
- Thinking.
- Action.
> Positioning
> Strategy
> Planning
> About
- Contact
- Press
- Tech support
- 3 FAQs
- Submit ads
- Reviews
- About AdCracker
- Terms of use
> AdCreative
> 42 ad techniques
> Concept Cracker
> Creative games
- “What if ..."
- "Find the idea."
- “What’s the problem?”
> Basic creative skills
- Head start
- Find your groove
- Create concepts
- Create lots of ideas
> Advanced creative skills
- Presentation skills
- Strategic thinking
- Brainstorming
- Mentoring and training
> AdEtc
> Cranium Cracker
> Creative brainstorming
> Get new business
- Personal contacts
- Database DM
- Medium & message
> Evaluate creative
- The "I" way
- ROI
- A DR check list
- Pre / Post Persuasion
> ProSkills
- Strategy and planning
- Creative development
- Branding
- Direct response