Low Involvement / Rational

Advertising imperative: Break current buying habits.

Examples: Package goods, lunch choices.

Creative Tips for Low Involvement / Rational

- The challenge is to break people from old habits and get them into new ones. And those old habits die hard.

- Consider price and sample coupons. Free giveaways. Big, compelling offers.

- Consider “little rewards” which could be anything from an amusing surprise in every box, to a free drink with every hamburger.

- Identify or create one big reason for people to switch, either rational or emotional. Then hammer it home.

- Consider ways to re-position the product or service.

- Make an analysis of the brand, and consider ways to make it stronger.

- Make a list of ways to get consumers to “try it once”? And once they’ve tried it, another list of ways to keep ‘em coming back for more.

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