Steve is an international award-winning Creative Director / Copywriter who offers:
> Outstanding creative talent. As demonstrated in print, TV, video and interactive Web work for such clients as Capital One, Rolex, Disney, Citibank, IBM, and Microsoft.
> Extraordinary experience. With successful campaigns in most major product categories, from packaged goods to personal computers - in both domestic and international markets.
AdCracker.com, Eugene, OR & San Clemente, CA
Creative Director / Copywriter,
01/2004 to present.
Steve is the creative director and publisher of a popular Web site and CD about advertising. He also leads webinars / seminars on creative briefs, strategic communication campaigns, and effective tactical advertising techniques.
> AdCracker.com
AdCracker is interactive software that helps users create advertising concepts - the only such software on the planet.
The CD-ROM version of AdCracker is used in over 100 countries at ad agencies, Fortune 500 firms, and design shops for training and concept development.
Steve conceived, wrote and designed the entire project, both CD and Web versions. He is the copyright holder of record.
Capital One, San Diego, CA.
Creative Director,
3/2002 - 12/2003.
Steve was the CD of the online vehicle finance group. With 3 billion dollars in annual business COAF is the largest direct-to-consumer vehicle lender in America.
Steve directed two creative teams responsible for all direct marketing and brand advertising. Typical mediums include print ads, posters, email, direct mail, and Web advertising.
> Steve’s first initiative was to create a campaign to project the firm’s “people friendly” brand personality, and to position the company as “America’s largest online vehicle lender.”
> He simultaneously initiated a training program that demonstrably improved the quality of creative concepts produced by his team.
> Steve mastered Capital One's highly regarded performance management system, successfully increasing the overall performance ratings of the creative group in an extremely competitive environment.
> He reconfigured working teams within his department and implemented a trafficking system that more than doubled creative output. The creative team also attained 100% on-time project delivery.
BBDO / Matari, Jakarta, Indonesia.
Executive Creative Director,
6/1998 - 3/2002.
Steve supervised three creative groups, working with a total agency staff of around 175. He spearheaded creative development for major new business pitches, and won 10 of 10, including Garuda Airlines, WizOffice.com, and Lippo Investments. As a result Matari rocketed from 23rd to third in billings nationwide.
Rapp Collins / Interact, Jakarta, Indonesia.
Creative Director,
5/1997 - 5/1998.
A start-up ad agency affiliated with the Omnicom Group, Interact became a casualty of the Asian financial crises. Steve left during the riots and economic chaos surrounding the downfall of the Suharto government.
J. Walter Thompson, Hong Kong, China.
Creative Director,
12/1993 - 4/1997.
Steve’s primary clients were IBM, then Citibank and HongKong Telecom. Others included NBC Asia, Shell, Rolex, Motorola and Ford. He created integrated campaigns that blended branding with direct marketing, across many mediums: TV, Print, and interactive. Steve led creative development on the first advertising campaign in Asia to include a Web site. He won several awards while at JWT, as well as winning the regional creative competition during the launch of “Thompson total branding.”
McNamara Ad & Design, Newport Beach, CA.
Creative Director and Copywriter,
9/1985 - 11/1993.
Created direct response ads and mailers for high-tech and financial service clients. Also freelanced with several large ad agencies, such as Ogilvy & Mather.
Other:
Newport Printing & Graphics Company, Newport Beach, CA. Manager and Co-owner, 6/1976 - 3/1982
UCLA Graduate certificate program in screenwriting, 6/1984.
U.C. Berkeley B. A. in Rhetoric. Graduated with honors, on the Dean's list, 6/1975.
Steve has published articles on brand and direct response topics in MarketingProfs, DM News, and BuildingBrands. |
