Hi there, I'm Steve McNamara, an international award-winning Creative Director and Copywriter, and the publisher of AdCracker.com.
I've been a Creative Director / Copywriter at several multinational ad agencies, including JWT, BBDO, Rapp Worldwide, and once on the client side at Capital One.
The advertising business has taken me around the world, from Los Angeles to Hong Kong, from New York to Jakarta, from San Diego to Eugene, Oregon.
Along the way I've worked with some very talented Earthlings on campaigns for
Ford,
Citibank,
Microsoft,
Rolex,
NBC,
Shell,
IBM,
Motorola,
HongKong Telecom,
Allianz,
Capital One and many other companies with cool offices and beautiful receptionists.*
My elevator pitch: I've created, pitched and sold hundreds of millions of dollars of advertising ideas. Advertising ideas expressed in TV commercials, print, and digital media. Ideas that build brands. Ideas that drive sales.
These days I share what I've learned, and what I continue to learn, at AdCracker.com.
AdCracker.com has gigs of goodies to help you create advertising ideas. For example:
- The Creative Brief section includes sample creative briefs, templates, plus an instructional slide show and video. The slide show, above, includes some of my work.
http://www.adcracker.com/brief/Creative_Brief.htm
- AdCracker's Advertising Ideas features a current collection of the best brand and direct response ads in digital, traditional and unconventional media.
http://www.adcracker.com/advertising/Advertising_Ideas.htm
- There's a superb collection of Advertising Techniques to attract attention, engage minds, trigger emotion, and influence behavior with ads.
http://www.adcracker.com/techniques/Advertising_Techniques.htm
AdCracker publishes the Creative Director and Creative Manager multimedia CD sets. Both will assist you through the creative process, from writing creative briefs to crafting strategic branding, positioning and direct response communications.
> Check them out if you face the same daily challenges I've faced - creating fresh campaign concepts, under deadline, that meet the standards of an international advertising agency.
Contact me for full-time or part-time / project assignments, USA or International:
> Creative seminars at your office or offsite meeting.
> Direct response creative services.
> Creative Director or teaching / training position:
Call Steve: 541 844 8564
Email: > via AdCracker or > click here. Subject line: "Attn Steve"
Oh, and by the way, I'm an excellent teacher / trainer, and would love a full or part-time position doing just that. USA or International.
* Or sometimes beautiful offices and cool receptionists.
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