How to get new clients and more business

Here are two proven ways to sell your services:

> Database driven direct marketing programs R

How to get new clients and more business - This is one of our most popular sections and available exclusively on AdCracker products at the store.

This section is a "how to" that has been proven to work for a 300 person international ad agency, solo copywriter, and many other firms that sell B2B.

Includes case studies, and observations of successful business-building practices in Asia, Europe and the US / Americas. Any service firm that wants to grow rapidly should consider AdCracker's Plan Of Action.

How you execute the POA will be influenced by:

- The size of your company, and the resources you can spend, especially money and staff time.

- Your brand identity, if any. Particularly your reputation for creative work, service, and fees.

- How long your company has been around, who you know.

- And how aggressively you wish to pursue new biz.

You should always have a program, planed and in progress. Whether all ahead full. Or cruising comfortably, ready to accelerate. That's because there is one constant in your business, and that constant is spelled C H A N G E.

When the economy dips, so do billings. Everyone has clients they’d like to replace. Or get. Clients have agencies they plan to replace, which may be yours. And the clients you do have influence your profitability as well as creative freedom.

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This approach to new biz will work for any service firm that sells B2B: Financial, construction, legal, whatever. Bribery has always been a popular tool, from seductive smiles to flowers after the presentation. Or how about bottles of perfume and cologne, with a card on each that reads, The sweet smell of success. Compliments of Ads R Us. Think of it as a way of showing how much you want the business. All is fair in love, war, and new business pitches.	Here are two proven ways to sell your services: > Personal contacts & referrals R > Database driven direct marketing programs R *How to get new clients and more business* - This is one of our most popular sections and available exclusively on AdCracker products at the store. This section is a "how to" that has been proven to work for a 300 person international ad agency, solo copywriter, and many other firms that sell B2B. Includes case studies, and observations of successful business-building practices in Asia, Europe and the US / Americas. Any service firm that wants to grow rapidly should consider AdCracker's Plan Of Action. How you execute the POA will be influenced by: - The size of your company, and the resources you can spend, especially money and staff time. - Your brand identity, if any. Particularly your reputation for creative work, service, and fees. - How long your company has been around, who you know. - And how aggressively you wish to pursue new biz. You should always have a program, planed and in progress. Whether all ahead full. Or cruising comfortably, ready to accelerate. That's because there is one constant in your business, and that constant is spelled C H A N G E. When the economy dips, so do billings. Everyone has clients they’d like to replace. Or get. Clients have agencies they plan to replace, which may be yours. And the clients you do have influence your profitability as well as creative freedom.
	© Steven Lorin McNamara. California, USA > Terms of use