Advertising Training Course Workshops

Above > Live advertising training seminars.
Below > details on ProSkills advertising training course workshops on CD.

ProSkills is AdCracker's proprietary training program for marketing and advertising professionals. It is used daily at agencies, design shops and marcom groups from Lisbon to Los Angeles.

ProSkills is currently included free on > AdCracker CD

The advertising training course workshops on AdCracker CD -
an advanced, real-world advertising school on your PC or Mac.

The ProSkills learn-by-doing advertising workshops are self-paced and divided into four primary modules. There are six workshop assignments in each module, 24 workshops total.

> Workshop preparation - pick a project

> Module 201: Account strategy and planning.

> Module 301: Creative development.

> Module 401: Brand creation and development.

> Module 501: Direct response theory and practice.

> Online help

Who will benefit:

ProSkills is aimed at junior to mid level working professionals in the marketing and advertising community. It is also popular with teachers / educators, business owners, and talented people eager to learn the advertising business.

Senior agency staff may find ProSkills a valuable way to refresh their knowledge since the example ads and campaigns feature some of the latest trends, and best work, from around the world.

We recommend that all staffers work through all four advertising workshop modules, no matter their job title. That's because everyone should collaborate to make great ads, win awards, and keep the customer delighted.

Here are the topics you will explore on the ProSkills advertising workshops:

- Advanced creative brief writing.
- Insight into consumer behavior.
- Branding theory and examples.
- Direct response theory and examples.
- Positioning: company, products and services.
- Brand creation and characterization.
- Advertising strategy.
- Creative concept development.
- Creative productivity.
- Effective ad techniques with samples.
- Creative games.
- Advanced presentation skills.

ProSkills is the only CD-based training course that covers the full spectrum of agency / marcom skills: creative, account planning, strategy, new business development - all that jazz.

ProSkills is an inexpensive way to motivate and develop the agency and marcom staff.

It will improve both the quality and quantity of creative work in the advertising and marketing department.

It is international in scope, with hundreds of creative examples from all over the world.

The workshops reflect the wisdom of the best brand, direct marketing and creative thinkers on the planet.

And ProSkills is packed with creative games, brainstorming techniques, an advanced creative brief, strategic planning tools, and an IdeaMachine to trigger brilliant ideas.

Scheduling:

ProSkills works best when you set aside a specific time each week to work on assignments and review the results.

A typical schedule would see the workshop participants meeting every Wednesday from 11:30 to 1:30 p.m.. The company would provide lunch - sandwiches or sushi. And the first hour would be devoted to reviewing work from the previous week.

At the begriming of the second hour, the Creative Director, or other leader of the workshop, would introduce the next workshop assignment, answer any questions.

The remainder of the second hour is left to workshop participants to get started on the assignment due the following week.

Notes:

- In larger companies, the HR department may wish to manage this course by specifying who takes what assignments, when. And the good folks in HR may also determine a method to assess progress. Such as to have a senior staffer review completed assignments.

- ProSkills is simple to use. The lessons stick to brains. And it's fun, in a creative sort of way.

- Advertising training and staff development has never been easier, or more economical.

- ProSkills is available on > AdCracker CD and Online