If you're a Manager or Creative Director, you're going to love this training tool.
Advertising training and staff development has never been easier, or more fun.
Welcome to ProSkills - AdCracker's proprietary training program for marketing and advertising professionals.
ProSkills is simple to use. It sticks to brains. And it's fun, in a creative sort of way. Scroll down for details on ProSkills.
> 201 series workshops: R
Account strategy and planning.
> 301 series workshops: R
Creative development.
> 401 series workshops: R
Brand creation and development.
> 501 series workshops: R
Direct response theory and practice.
> Online help R
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How much raw talent do you have? Enough to succeed in the ad biz? Find out now.
About ProSkills
The ProSkills learn-by-doing interactive workshops are self-paced. And divided into four modules. There are six workshop assignments in each module, 24 workshops total.
Who should use:
ProSkills is aimed at junior to mid level working pros in the marketing and advertising community, worldwide.
Senior creative, planning and management staff may find ProSkills a valuable way to refresh their knowledge since the example ads and campaigns feature some of the best work from around the world.
We recommend that all staffers work through all four workshop modules, no matter their job title. That's because everyone should collaborate to make great ads, win awards, and keep the customer delighted. This novel concept is called 'Teamwork.'
Some features and benefits:
Here are some of the things you will find on ProSkills:
- Advanced creative brief writing.
- Insight into consumer behavior.
- Branding theory and examples.
- Direct response theory and examples.
- Positioning: company, products and services.
- Brand creation and characterization.
- Advertising strategy.
- Creative concept development.
- Creative productivity.
- Effective ad techniques with samples.
- Creative games.
- Advanced presentation skills.
ProSkills is the only CD-based training course that covers the full spectrum of agency / marcom skills: creative, account planning, strategy, new business development - all that jazz.
ProSkills is an inexpensive way to motivate and develop the agency and marcom staff.
It will improve both the quality and quantity of creative work in the advertising and marketing department.
It is international in scope, with hundreds of creative examples from all over the world.
The workshops reflect the wisdom of the best brand, direct marketing and creative thinkers on the planet.
And ProSkills is packed with creative games, brainstorming techniques, an advanced creative brief, strategic planning tools, and an IdeaMachine to trigger brilliant ideas.
Scheduling:
ProSkills works best when you set aside a specific time each week to work on assignments and review the results.
A typical schedule would see the workshop participants meeting every Wednesday from 11:30 to 1:30 p.m.. The company would provide lunch - sandwiches or sushi. And the first hour would be devoted to reviewing work from the previous week.
At the begriming of the second hour, the Creative Director, or other leader of the workshop, would introduce the next workshop assignment, answer any questions.
The remainder of the second hour is left to workshop participants to get started on the assignment due the following week.
Notes:
- In larger companies, the HR department may wish to manage this course by specifying who takes what assignments, when. And the good folks in HR may also determine a method to assess progress. Such as to have a senior staffer review completed assignments.
