AdCracker seminars are based on Five Star rated presentations by Steve McNamara to the American Marketing Association, MarketingProfs.com as well as several ad agencies and in-house Fortune 500 marketing teams.
The presentations reflect Steve's training and mentoring experience as a Creative Director / Copywriter at J. Walter Thompson, BBDO, Rapp Collins Worldwide ... and in-house at Capital One, a Fortune 200 financial services company.
Together, all three seminars give you rare insights into creative development from start to finish, from briefs through strategy to creative techniques.
Individually, any of the three seminars will help you catch-up on international best practices as exemplified by such world-class marketers as Apple, Dove, Harley-Davidson, Target, Geico, Ford and many more.
Step 1 - choose your seminars.
Module #1 "How to Write A Best Selling Creative Brief."
In this seminar you'll learn how to write creative briefs that meet the standards of an international ad agency ... briefs that result in brand building, sales kicking advertising campaigns. Covers basic to advanced briefing practices.
Sample content:
- How to build solid research and analytical skills.
- Three ways to get consumer insights.
- How to shape a business and creative strategy.
- Specialized briefs for social media, direct response, and long format projects.
- Example TV and print ads from Citibank, Verizon, Apple and more.
- 10 easy tips to better briefs.
- Advanced creative brief for new business pitches and sophisticated communications strategies.
Module #2 "How To Create Strategic Ad Campaigns."
Here you will learn hands-on skills to create world-class branding, positioning and direct response campaigns. This seminar is packed with insights into example advertising campaigns from Apple, Dove, Geico and other power marketers. Covers basic to advanced concept development practices. Sample content:
- How to identify your strategic creative issues.
- A sophisticated yet simple approach to branding.
- How to position products / services for a competitive advantage.
- The 10 magic maxims of direct response ads.
- Example TV and print ads from Dove, Harley Davidson, Net10 and many more.
- Tips and tricks to more creative and effective ads.
Module #3 "How To Create Ads That Sell With 52 Advertising Techniques."
In this two-part seminar you'll learn the 52 creative advertising techniques that work best to attract attention, evoke emotion and trigger action. It includes hundreds of examples, including TV commercials, print, and digital. Junior to senior staffers will learn new ways to create more effective ads. Covers basic to advanced advertising techniques. Sample content:
- How to build an emotional bond with your audience.
- Best techniques to characterize brands.
- Top ways to trigger action for measurable results.
- Creative ways to communicate complex concepts.
- Most effective dramatic techniques to capture attention.
Step 2 - select the way you want to see them
- Live presentation delivered by Steve McNamara at your office or offsite meeting.
- Webinar with optional conference call Q&A / consultation.
- Seminar on CD-ROM for computer screen or projector presentations to groups.
The Seminars on CD are Flash enhanced PowerPoint presentations with embedded video, 100s of example ads, plus insightful narration by Steve McNamara.
Media examples include broadcast, digital, print and social media.
All AdCracker seminars are ideal for projector or monitor presentations to groups.
The seminars on CD, and the webinars, are also suitable for individual viewing.
Step 3 
> Seminars on CD - available now with a risk free 30 day money-back guarantee.
Materials for seminars on CD: Add one AdCracker CD V7 for each user / attendee. The AdCracker CD V7 bundle has forms and examples to support the seminars.
> Webinars and Live Seminars - email or call Steve with the number of attendees, location and approximate date.
Additional details:
Basic Pricing:
- Live presentations: $880 per module, plus travel, materials and expenses.
- Webinars: $88 per person per module, plus materials.
- Seminars on CD: $180 per module, plus materials.
Seminar materials: the AdCracker CD V7 which has all the forms, interactive tools and in-depth articles to support the seminar activities.
Duration:
- All presentations run between 1.0 to 1.5 hours.
Who Will Benefit:
- These seminars are aimed at working professionals in the advertising and marketing business. They are ideal for ad agencies, marcom teams and marketing departments.
- AdCracker seminars are also popular with educators.
New Ways To Profit:
- Your local ad club or chamber of commerce can sponsor a seminar as an educational event as well as a way to recruit new members.
- Media companies, such as TV stations, use AdCracker seminars to attract new prospects, and convert prospects to clients.
Entertain and Train Some Brains.
- An AdCracker seminar is a great way to enhance your team's creative skills. Which will help you "Wow" clients. And win new business. Plus, the seminars are packed with surprise, fun and humor.
How About A Creative Development Day?
- Get all three seminars on CD to conduct a creative development day for your creative, client services and marketing teams.
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Seminar leader Steve McNamara is an international award winning Creative Director and Copywriter.
Steve has created and sold hundreds of millions of dollars in advertising campaigns for some of the world's leading marketers. |
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