How To - the seminars express Steve's hands-on training and mentoring experience as a Creative Director and Copywriter at J. Walter Thompson, BBDO, Rapp Collins Worldwide, and in-house at Capital One, a Fortune 200 financial services company.
Real-World - the presentations talk to working marketing and advertising professionals. All three are packed with cutting-edge content, and delivered with the latest Adobe Presenter technology: Flash enhanced slides, video, and narration.
30 day money-back guarantee - applies to both the seminars on CD and the CD Online++ webinars.
The agency option - purchase all three seminars to get rare insight into world-class creative development ... from initial strategy through creative briefs to the creative techniques that work best now.
Single seminar option - purchase any seminar on CD for international best practices in the subject area, with examples from such leading marketers as Nike, Apple, Dove, Harley-Davidson, Target, Geico, Ford and others.
Step 1, select the seminars you want to see:
 |
Module #1: How To Write Best Selling Creative Briefs.
Learn how to write creative briefs that meet the standards of an international agency with insights to inspire world-class communications campaigns.
> Details |
| |
|
 |
Module #2: How To Create Strategic Advertising Campaigns.
Learn how to create world-lass bands, positioning and direct response campaigns with examples from Apple, Dove, Nike, Geico, Net10 and other successful marketers.
> Details
|
| |
|
 |
Module #3: How To Create Tactical Advertising Campaigns.
This two-part presentation reveals the creative advertising techniques that work best to attract attention, evoke emotion and trigger action - from dramatic conflict to creative offers.
> Details |
Select the way you want to see them:
- Live presentation delivered by Steve McNamara at your office or offsite meeting.
- Webinars - on demand via the Internet 24/7 for 1 year.
- Seminar on CD via your computer screen or projector.
Balance your budget:
- Live presentation: $2,640, plus travel, expenses, and materials.
- Webinars: $280 for all 3 modules via online access for 1 year. Includes materials.
- Seminar on CD: $180 per module, plus materials.
Enjoy the benefits:
- Wow your clients with fresh thinking, concepts and campaigns.
- Win new business with more creative, competitive pitches.
- Work smarter, faster, bolder with new insights into purchasing behavior.
> The seminars on CD work perfectly with AdCracker CD V10 as workshops for individual or staff development.
The Seminars on CD can be shown via projector, monitor or laptop. The set of three CDs is less expensive than a comparable creative conference. And your team will use them for years:
- Train new hires.
- Catch-up on best practices.
- Inspire creative campaigns and new business presentations.
Also, the seminars on CD make excellent educational presentations to clients, prospects and local business organizations. Raise your profile. Win new business.
> Materials for seminars on CD - Be sure to add one AdCracker CD V10 which has forms and examples to support the seminars as workshops. You may wish to purchase one CD V10 for each attendee if you are training a group.
> The Online CD++ option. The seminars are included as on-demand webinars with Online CD++, a 1 year subscription for up to 100 user. This online format is ideal for schools and agencies where individuals need on-demand access 24/7. > Details
> Live Seminars - email or call Steve with the number of attendees and location for a quote.
Details:
- The seminars and webinars are technically identical, featuring Flash enhanced Adobe Presenter 7 PowerPoint presentations with embedded video, 100s of example ads, plus recorded narration by Steve McNamara. You can elect to run the presentations automatically or slide x slide, with our without audio.
- Media examples include broadcast, digital, print and social media.
- All AdCracker seminars are ideal for projector or monitor presentations to groups.
The seminars on CD, and the webinars, are also suitable for individual viewing.
- All presentations run between 1.0 to 1.5 hours.
Who Will Benefit:
- Working professionals in the advertising and marketing business. The seminars are ideal for staff development and inspirational brainstorming at ad agencies and marketing departments.
- Educators who wish to introduce students to the real-world creative issues of working professionals.
- Individuals who want to prepare for a career in the advertising / communications business, as well as quickly enhance their creative and concepting skills.
- Small business owners who rely on advertising to sustain their business, B2B or B2C local retail.
New Ways To Profit:
- Your local ad club or chamber of commerce can sponsor a seminar as an educational event as well as a way to recruit new members.
- Media companies, such as TV stations, use AdCracker seminars to attract new prospects, and convert prospects to clients.
Entertain and Train Some Brains.
- An AdCracker seminar is a great way to enhance your team's creative skills. Which will help you "Wow" clients. And win new business. Plus, the seminars are packed with surprise, fun and humor.
How About A Creative Development Day?
- Get all three seminars on CD to conduct a creative development day for your creative, client services and marketing teams. |
