AdCracker produces three seminar / workshop modules. Taken together they cover international best practices across the essential creative development skills:
- Advanced creative briefs
- Strategic creative concepts
- Effective advertising techniques
You can participate in the workshops with 1) a > Live Presentation, or 2) > Creative Manager Online, or 3) the > Creative Manager CD Set
About Live Seminar / Workshops
Live workshops are a superb way for in-house marcom teams to explore new ways to make effective ads, faster.
Live workshops also work well for professional organizations - advertising / marketing groups - as both an educational event and a way to recruit new members.
Media companies, such as local TV stations, can sponsor a live workshops for their own creative and sales staff, or to attract and engage prospective advertisers.
- Live presentations are delivered by Steve McNamara.
- Location: The live seminars are presented at the location of your choice, whether your office or offsite meeting. We can travel to any destination in North America, and to many international cities. Las Vegas is a convenient meeting place.
- Duration: The presentations typically take a 6 to 8 hour day.
- Content: Your team will learn international best practices across the full spectrum of creative concept development skills - from writing creative briefs to creating strong brand personalities - from crafting direct response offers to engaging viewers with advanced advertising techniques.
- Seminar / Workshop option: You can elect to watch and discuss the presentations as a seminar, or participate in hands-on workshop activities.
The live presentation use the same multimedia CDs as the Creative Manager CD set: Adobe Presenter with Flash enhanced slides, video, and narration.
The > Creative Manager CD set page has more details on the individual workshops.
- Materials includes one AdCracker Creative Director CD set or online account for each attendee.
- The Big Benefit: A live presentation may be the fastest way to enhance your teams creative skills and productivity.
> Next step call or email AdCracker, "Attention Steve" in the subject line. Include the approximate dates, number of attendees, and location. We'll get right back with a quote, no obligation of course.
The DIY Option.
> Creative Manager CD set
You can do it yourself - conduct your own workshops - with the > Creative Manager CD set which includes all three multimedia presentations as well as handouts for each.
You can also use the multimedia presentations with the ProSkills training module to conduct one-day, weekly or monthly workshops. The ProSkills training module is included with the Creative Manager CD set.
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