The Short Story:
AdCracker produces three seminars. Taken together they cover the core creative development skills required at a multinational ad agency:
- How to write creative briefs.
- How to create strategic campaigns: branding, positioning and direct response.
- How to create
tactical advertising concepts.
You can participate in the seminars with 1) a > Live Presentation, or 2) > Creative Manager Online, or 3) the > Creative Manager CD Set.
About Live Seminars / Workshops
Live seminars are an superb way for agency and marcom teams to explore new ways to make effective ads, faster.
Live seminars also work well for professional organizations - advertising / marketing groups - as both an educational event and a way to recruit new members.
Media companies, such as local TV stations, can sponsor a live seminar for their own creative and sales staff, or to attract and engage prospective advertisers.
- Live presentations are delivered by Steve McNamara.
- Location: The live seminars are presented at the location of your choice, whether your office or offsite meeting. We travel to any destination in North America, and to most major international cities.
- Duration: The seminars range from from 4 to 8 hours, depending on the topics and workshop activities that you choose.
- Content: The "classic" seminar program is a one-day quick course on international best practices in creative development, with a selection of workshop activities. Or you can choose from the flexible menu of seminar topics: creative briefs, strategic or tactical creative.
The live presentation use the same multimedia CDs as the Creative Manager CD Set: Adobe Presenter with Flash enhanced slides, video, and narration.
The > Creative Manager CD Set page has more details on the individual seminars: briefs, strategic & tactical presentations.
- Fee: $2,640, plus travel, expenses, and materials.
- Materials include a presentation outline and one AdCracker Creative Director CD set for each attendee. The total cost for materials is based on the number of attendees.
- The Big Benefit: A live presentation will enhance your teams creative skills and productivity.
If you elect the "classic" program, you're team will learn international best practices across the full spectrum of creative skills - from writing creative briefs to creating strong brand personalities - from crafting direct response offers to engaging viewers with advanced advertising techniques.
> Next step call or email Steve [ steve at AdCracker dot com ] with the approximate dates, number of attendees, and location. We'll get right back with a quote.
"Do it yourself" option You can conduct your own workshops with the > Creative Manager CD Set, which includes all three seminars, and handouts for each.
You can also use the seminars on CD with the ProSkills training module (currently included free on AdCracker CD 10) to conduct one-day, weekly or monthly workshops. One AdCracker CD 10 is included with the Creative Manager CD set.
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