The Short Story:
- AdCracker CD 10 is a multimedia book on CD-ROM. It includes all R content, plus thousands of additional video, text and image files. It plays on any PC or Mac.
- AdCracker CD gives you a set of tools, such as the Conceptor / IdeaMachine, that reflect international best practices in the major areas of creative development - from creative briefs to branding to direct response advertising techniques.
- AdCracker's tools will help you create advertising concepts that meet the standards of a multinational ad agency or Fortune 500 firm.
- The Big Benefit: You'll create world-class ads, faster than ever. And improved creative means you'll wow clients and win more business.
Here's What You Get:
1) You get gigs of premium, professional-grade content. That includes exclusive How To articles, worksheets, and multimedia presentations.
Take one example, the creative brief chapter, where you get:
- Creative brief forms for classic TV, print, design and digital projects.
- Specialized forms for social media and direct response jobs.
- A long format brief for videos, brochures and websites.
- An advanced brief to help you discover consumer insights.
- Instructional slide show and the video, 6 Tips To Brilliant Creative Briefs.
- Completed sample briefs with resulting ads.
Take more examples, starting with the chapters on branding, direct response, or positioning. Chapter by chapter, you'll find concise articles, instructional slide shows, video, and interactive workshops.
Benefit: You'll have a proven set of multimedia tools to help you create ad ideas ... instantly available on your desktop PC or Mac. All for less than $100.
2) You get practical tools to cure the creative curse. Even the best writers and designers get the creative blahs. So for inspiration, AdCracker gives you a set of idea triggers, including:
- The Conceptor / IdeaMachine
- Classic and Contemporary Advertising Techniques
- Brand Development Workshop
- Interactive Creative Games
Benefit: In all, you'll find 88 practical ways to get your creative juices boiling. And AdCracker is the only place on this planet where you'll find them.
1 + 2 give you get start-to-finish concept development tools.
For professionals, all communications projects start with a creative brief - whether a quick brief or advanced brief or one of AdCracker's specialized briefs.
Next, AdCracker can help you shape the strategic creative issues: branding, positioning and direct response.
And as you flesh out your campaign you can use the Conceptor / IdeaMachine to create ads with effective engagement and other techniques.
Benefit: You'll have the tools to compete creatively with anyone, anywhere, anytime.
AdCracker CD Is Used Worldwide By:
- Creative Directors
- Art Directors
- Copywriters
- Designers
- Marcom Managers
- Client Managers
- Planners
AdCracker is also popular with:
- Small business owners who rely on advertising to generate leads, traffic and sales
- Marketing Managers and Directors
- Professors & Teachers
We post a partial list of customers on the > main store page.
User Profiles:
- You create advertising communications: The AdCracker CD Set will help you produce imaginative and persuasive concepts ... that sell. Buy it today. Consider > Creative Manager Online or the > Creative Manager CD set if you want enhanced learning with the multimedia seminars.
- You own a small business: AdCracker CD can help you drive sales with effective direct response techniques, while building a memorable brand. If advertising is a significant part of your marketing mix consider > Creative Manager Online or the > Creative Manager CD set.
- You teach or train advertising: AdCracker Creative Manager can help your staff / students develop advanced creative skills. Consider > Creative Manager Online or the > Creative Manager CD set. But don't buy it. Ask your boss to buy it.
- You want to start or advance a career in advertising: AdCracker CD can help you master the advanced concept development skills expected at a multinational ad agency. Consider > Creative Manager Online or the > Creative Manager CD set for a richer learning experience.
The Creative Director CD Promise:
- You'll create more ideas, more effective ideas, faster. For your client, your boss, or your next job interview. Or to promote your business.
Special Offers & Limited Time Extras:
+ Free ProSkills - Sharpen your skills, train your staff with ProSkills workshops - currently included on the CD.
+ Free Ad Annual - ships with your CD. Gives you hundreds of the world's best print, TV, digital, and unconventional ads, plus original files.
+ Free instant online access for one year to all CD content, including R sections. Click the "URL ..." link at the bottom of your email receipt to get your single-user instant online account information.
* All limited time offers expire or renew on Sunday each week at 5:00 p.m. Pacific Time.
Order Today. Or Tonight. We're Here 24/7.
Creative
Director CD Set
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Price: $88 / $68 for two or more.
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Click the "URL ..." link at the bottom of your email receipt to get your single-user instant online account information. |
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About AdCracker:
- AdCracker was created by Steve McNamara, an international award-winning creative director and copywriter.
- AdCracker CD and CM were originally designed as productivity and training tools, which Steve used while at JWT, BBDO, and Rapp-Collins Worldwide.
- AdCracker.com was launched in 2001, and AdCracker products are now used in over 100 countries.
Questions?
Send an @ or call 24/7. We're here to answer your questions, sans sales hype. Or check out the screen tour of some of the new content on Creative Director 10:
> CD 10 Video Tour
Click around > AdCracker.com, because the AdCracker CD Set has everything you see on AdCracker.com, including the R sections, plus mega mucho more.
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