AdCracker CD is a multimedia book on CD-ROM . It works on any PC or Mac, has a friendly user interface, with quick-links to the most popular sections.
Segment 2 - How to create a world class brand without a world-class budget.
Creative Director 10 introduces a new brand development workshop which helps you create robust brand personalities, imagery and relationships. Example campaigns include Nike, Apple, and other world-class advertisers.
Segment 3 - Get kilos of clicks and calls with creative direct response.
This segment explores the top 10 direct response offers, the prime direct response maxims, and a new direct response theory, "Attention. Arousal. Action."
Segment 3 - For a best selling campaign, write a brilliant creative brief.
AdCracker CD 10 introduces new and revised briefs - from the classic brief, to a new social media brief - including samples. This year, all briefs have been updated with input from strategic planners worldwide.
Segment 4 - Creative advertising techniques that convert shoppers to buyers.
Get a close look at a few examples from AdCracker's comprehensive collection of real-world advertising techniques. This section includes over 50 classic and contemporary ad techniques, with hundreds of TV, print and digital examples.
