2016 Creative Director set

The Creative Director multimedia set is a step-by-step guide to advanced creative advertising techniques.

You'll learn how to capture consumer insights, write creative briefs, create strategic branding concepts and drive sales in social, digital and traditional media.

It's a fast, economical way to enhance your creative skills - and productivity - with world-class concepts, copy and designs. Here's what you get:


Start with a complete set of creative briefs, templates and samples - plus 3 easy ways to get consumer insights.

- Features 9 specialized creative briefs, sample briefs, instructional slideshow, and pro tips.

- Includes an editable creative brief template in .doc, .pages, and .rtf formats.

- Plus a DIY guide to capturing consumer insights and creating personas that bring the audience to life as a Linda or Larry.

What you really get are current best practices for capturing info, discovering insights and writing briefs - the first steps to ads that are authentic and persuasive.

> See Product Details : Sections 1 & 2


You get 60 proven creative techniques with hundreds of example ads in TV, digital and unconventional media.

- 30 powerful copy and design techniques to attract attention, engage minds, evoke emotion, and change what people think.

- 30 powerful strategic techniques to build bold brands and produce direct response results.

- Plus new approaches to unconventional media, with 100s of guerrilla and outdoor marketing examples.

What you really get are fresh ways to boost sales and build a lasting creative advantage for your client.

> See Product Details : Sections 3 & 4


You get gigs of exclusive content. To escape the creative doldrums. Or find that Big Idea to win a new client.

- A full-featured iConceptor: a proprietary digital tool to stimulate your create juices and create lots of ad ideas, fast. A new way to start a new project.

- Multiple Ad Albums featuring over 1,000 contemporary TV, print and digital ads, including a remarkable collections of TV commercials, case studies and unconventional campaigns.

- New ways to pitch & win, brainstorm, and conceptualize killer strategies.

> See Product Details : Sections 5 & 6


You get a DIY creative brief workshop - plus 7 workshop activity books for advanced concept development.

- Click through the creative brief slideshows for ideas, insights and inspiration - quick and easy.

- Use activity books to craft a brief, create a brand or position a new product - from start to finish.

- Present the slideshows to groups via projector or computer screen. Or view them individually on any laptop or desktop, PC or Mac.

What you really get is the world's most advanced creative brief workshop along with activity books to sharpen your conceptual skills in branding, direct and more.

> See Product Details : Section 7


You also get an instant online access account,
so you can get it all, right now.

- Creative Director sets currently include a free 1 year instant online access account. It features the same content as your Creative Director set on USB Flash drive. And you get the activation link on the email receipt sent when you order.

Order Today. Or Tonight. We process orders 24/7.


ProKit: $68.00
- 1 Creative Director set on USB Flash drive.
+ Free instant online access / 1 year.
+ Free shipping USA / Discount FedEx rates for international orders.



- Online accounts: An email receipt is sent the instant you place your order. That email receipt has a link to activate your online account. The link is located near the bottom of the email, with the text: "Click this URL ..."

- Shipping: Free shipping USA via USPS Priority Mail. Delivery typically 1 to 3 days. Discount international shipping via FedEx Priority Air. Delivery typically 2 to 5 days.

- Compatibility: The Creative Director set is a multimedia book on a high-capacity, high-speed USB Flash drive. It is compatible with any PC or Mac that has a USB port and browser: Firefox. Chrome or Safari.


Creative Director multimedia set
ISBN-10: 0-692-67834-4
ISBN-13: 978-0-692-67834-3


ProKit: $68.00
- 1 Creative Director set on Flash drive
+ Free shipping
+ Free instant online access



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