AdCracker produces three seminar / workshops. Together they cover the creative development skills practiced at elite international ad agencies and marketing teams:
- Advanced creative briefs
- Strategic creative concepts
- Effective advertising techniques
You can participate in the seminars with 1) a > Live Presentation, or 2) > Creative Manager Online, or 3) the > Creative Manager CD set.
About The Creative Manager CD set
AdCracker seminars on CD are the same Five Star rated presentations made by Steve McNamara to the American Marketing Association, MarketingProfs.com and in-house marketing teams throughout North America.
How To - The seminars express Steve's hands-on training and mentoring experience as a creative director at JWT, BBDO, Rapp Worldwide, and Capital One.
Real-World - Each presentation talks to working professionals in marketing and advertising, and are based on Steve's experiences with major international clients. They feature current TV, print and digital examples.
Rare Insight - The seminars contain proprietary information on direct response and branding techniques. So you'll share an insiders look at world-class creative development ... from initial strategy through creative briefs to the creative techniques that work best.
Here's What You Get:
  
Above: Three multimedia seminar / workshop presentations on CD.
- The seminars on CD-ROM use the latest Adobe Presenter technology: Flash enhanced slides, video, and narration. You'll like it.
- You have the option to run the presentations automatically or advance them manually, with our without the recorded audio.
- The seminars on CD are designed for projector or monitor presentations to groups. You can also view them individually on any PC or Mac, laptop or desktop.
 
- A Creative Director CD set is currently included free with the Creative Manager set.
- You also get instant online access to all content on the CDs. Click the "URL ..." link at the bottom of your email receipt to get your online account.
World-Class Creative Development for $288
Seminar #1: Advanced Creative Briefs. Learn how to write briefs that meet the standards of an international ad agency. This presentation covers basic to advanced briefing practices, and includes contemporary ways to capture consumer insights and understand purchasing behavior.
Seminar #2: Strategic Creative Concepts. Learn step-by-step how to craft world-class branding, positioning and direct response concepts - the creative concepts that can generate the most income for your clients. This seminar explores contemporary creative trends with examples from Apple, Dove, Nike, Geico, Net10 and others.
Seminar #3: Persuasive Advertising Techniques. Learn the tactical concept, copy and design techniques that work best to attract attention, evoke emotion, persuade, and trigger action. This two-part presentation features current TV, print and digital examples in over 50 categories, including dramatic conflict, brand characters, and competitive comparison ads.
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Unconventional Uses
The seminars on CD make excellent educational presentations to clients, prospects and local business organizations. Teach to sell. Raise your profile. Win new business.
- Present "Lunch & Learn" seminars. Your place or the client's conference room. This is a proven way to get more business from current clients.
- Co-sponsor a seminar with your local ad club or chamber of commerce. As both an educational event and a way to recruit new members.
- Conduct a creative development day. The seminars on CD can run automatically with full narration. So you can play them for your creative, client services, marketing, and sales teams.
Agencies such as Ogilvy, Publicis and JWT use the seminars on CD to conduct one-day workshops on creative briefs, strategic campaigns and persuasive techniques.
One > AdCracker Creative Director CD is currently included free in the Creative Manager CD Set. AdCracker CD 10 has a training / workshop program, ProSkills, that works with the Creative Manager seminars.
There are many ways to use the CDs, and you'll use them for many years to come. You can train new hires. Kick-start brainstorming sessions. And learn a trick or 20 yourself.
Special Offers & Limited Time Extras:
+ Free Creative Director CD set including R sections on AdCracker.com, plus the ProSkills professional training module, plus the Ad Annual with hundreds of the world's best print, TV, digital, and unconventional ads.
+ Free instant online access 1 year / up to 60 users. Gives you instant access to all content on the Creative Manger CD Set, including AdCracker R sections. Click the "URL ..." link at the bottom of your email receipt to get your instant online account information.
+ Free shipping USA and most countries worldwide. USA ships USPS priority mail. International ships FedEx priority air.
* All special offers subject to change without notice.
Educational Discounts On CMCD set:
+ Teachers get an $80 rebate - Valid on credit card orders only. Subject to .edu verification. Limited time offer. For details, email AdCracker at gmail dot com, "Attn: Rita."
Order Today. Or Tonight. We're Here 24/7.
Creative Manager CD set
Price: $288
+ Free Creative Director CD set
+ Instant online access account
+ Free shipping USA & worldwide
Click the "URL ..." link at the bottom of your email receipt to get your instant online account information.
About AdCracker:
- AdCracker was created by Steve McNamara, an international award-winning creative director and copywriter.
- The AdCracker Creative Director and Creative Manager CD sets were originally productivity and training tools which Steve used at JWT, BBDO, Rapp Worldwide, and Capital One.
- Launched in 2001, AdCracker products are now used in over 100 countries by thousands of creative professionals.
Questions?
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