This seminar on CD is based on the Five Star rated presentation by Creative Director / Copywriter Steve McNamara to the American Marketing Association, MarketingProfs.com and several in-house marketing teams ... presentations costing thousands of dollars.
Limited Time Price: > Buy now with 30 Day Money-Back Guarantee
What you get with the full-screen seminar on CD:
- This presentation is packed with real-world "How To" techniques for working professionals in marketing and advertising. It will help you
+ pitch & win new business
+ make ads that make sales
+ create world-class creative concepts
- It features example ads and social media programs from Apple, Dove, Net10, Geico, Harley Davidson, Volvo, McDonalds, Olympus, Vodafone, Mercedes, Visa and more.
- It covers contemporary branding, positioning and direct response practices - both B2C and B2B - and includes proprietary information on
+ most effective direct response offers
+ most effective branding techniques
+ most effective positioning techniques
- You can use this presentation to 1) train your team, 2) win new business, and 3) brainstorm new campaigns. See details below.
NOTE: Add this "seminar on CD" to your purchase of the "Creative Director V7 Bundle" to help build an elite creative team.
Just the facts:
- Suitable for individual viewing or for a projector / PowerPoint type presentations to large audiences.
- Plays automatically from start to finish, with the option to pause / resume play, and mute the audio narration.
- Time: 62 minutes.
- Compatibility: PC and Mac.
- Media examples: print, TV, Social Media, Ambient and Viral Video.
> Buy today for world-class creative ideas & inspiration
You'll get exclusive insights, such as:
- How a video letter to Yoko Ono got rights to use John Lennon's Imagine in a TV commercial.
- The direct response "Magic Maxim" that that has propelled Capital One into the upper ranks of the Fortune 500.
- Current techniques - with examples - that international advertisers use to make emotional connections with their audiences.
A message from Steve:
"Here's the scoop. This seminar on CD is about creative concept development, from the creative POV. It covers all the elements of a new campaign - or new business pitch - for an international advertiser, starting with branding, positioning and direct.
Although this is a new product, we have had solid feedback on ways to use it:
1) Play it for your marketing and creative teams. At 62 minutes, you can show it over lunch. It's excellent brain food. And a lot less expensive than the live presentations I deliver internationally.
2) Play it for clients or prospective clients. Seriously. It can help you get more business from your current clients. And it's a great door opener for prospects.
3) Play this presentation for groups. For example: your local chamber of commerce or American Marketing Association or ad club. It can enhance your reputation as well as attract new clients. (Please remember - You can show it for free, but you can"t charge admission or sell it in any way.)
The word we hear most is "inspirational." So it's an excellent presentation to watch before you get to work on a new campaign or new business pitch. And it provides a framework, an outline for creative development.
I have pitched and won millions of dollars of business using the creative approaches and techniques you will find in this presentation. They will help you too.
Do send an email, or give us a ring, if you have any questions.
Cordially,
Steve McNamara / Creative Director
> Click to buy today
Who should buy:
- Creative team leaders / members: CDs, art directors, copywriters, designers.
- Marketing management, junior to senior level.
- Business owners and entrepreneurs.
- Educators and trainers.
- C level executive who want the Big Picture on advertising.
About the presenter:
Steve McNamara is an international award-winning Creative Director and Copywriter, and the creator of AdCracker.com.
He has worked at several leading international ad agencies, including JWT, Rapp-Collins Worldwide and BBDO. Steve has also spent time on the client side at Capital One, one of the world's leading direct marketers.
Steve is currently the Creative Director at AdCracker.com, the creative team leader at McNamara Advertising, and an international seminar presenter.
> Click to get on CD
-Order 24/7.
- 30 Day Money-Back Guarantee. We absolutely, positively guarantee that your AdCracker CD will work on any PC or Mac, anywhere in the world.
Compare Creative Director V7 to the seminar on CD
"How to create strategic advertising campaigns."
An easy way to compare:
-
Think of the seminar on CD as "the movie."
- Think of Creative Director V7 as " the book."
- The seminar on CD covers a subset of the material on CD V7.
- The seminar on CD is a 1 hour Flash movie / PowerPoint presentation.
- Creative Director V7 is a multimedia book that includes creative brief forms, flash video and interactive idea triggers such as the "Concept Cracker".
- Seminar on CD is ideal for presentations to groups via personal computer monitor or projector. Creative Director V7 is ideal for personal viewing and use on a PC or Mac.
- Launched in 2001, AdCracker CD is now used in over 100 countries by many of the world's smartest ad agencies, design shops and marketers. See partial customer list. AdCracker was created by Steve McNamara, an international award-winning creative director and copywriter.
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