The Creative Director multimedia set is a working / learning / training tool for creative professionals.
It features best practices to capture consumer insights, write creative briefs, craft strategic branding concepts and drive sales ... with gigs of examples in traditional, digital and social media.
It's a fast, economical way to enhance your creative skills. Plus, right now you get instant access with a free online account. Here's how:
Start with a complete set of creative briefs, templates and samples - plus 3 easy ways to get consumer insights.
- Features 9 specialized creative briefs, sample briefs, instructional slideshow, and pro tips.
- Includes an editable creative brief template in .doc, .pages, and .rtf formats.
- Updated for 2017: a DIY guide to capturing consumer insights and creating personas that bring the audience to life as a Linda or Larry.
What you really get are current best practices for capturing info, discovering insights and writing briefs - the first steps to ads that are authentic and persuasive.
> See Product Details : Sections 1 & 2
Next, you get 60 proven creative techniques with examples in TV, digital and unconventional media.
- 30 powerful copy and design techniques to attract attention, engage minds, evoke emotion, and change what people think.
- 30 powerful strategic techniques to build bold brands, position products, and drive direct response results.
- New for 2017: Multiple ad albums featuring unconventional media, original creative ideas and video case studies.
What you really get are fresh ways to boost sales and build a lasting creative advantage for your client.
You get gigs of exclusive content. To escape the creative doldrums. Or find that Big Idea to win a new client.
- A full-featured iConceptor: a proprietary digital tool to stimulate your create juices and create lots of ad ideas, fast. A new way to start a new project.
- Proven best practices to pitch & win new biz, brainstorm and conceptualize killer strategies.
- New for 2017: The world's best traditional, digital and social media ads in easy-to-nav albums. Includes contemporary TV commercials, as well as email and social media ads from Facebook, Instagram and Twitter.
You get a DIY creative brief workshop - plus 7 new workshop activity books for advanced concept development.
- Click through the creative brief slideshows for ideas, insights and inspiration - quick and easy.
- Use activity books to craft a brief, create a brand or position a new product - from start to finish.
- Present the slideshows to groups via projector or computer screen. Or view them individually on any laptop or desktop, PC or Mac.
What you really get is the world's most advanced creative brief workshop along with activity books to sharpen your conceptual skills in branding, direct and more.
You also get an instant online access account,
so you can get it all, right now.
- Creative Director sets currently include a free 1 year online access account. It features the same content as your Creative Director set on USB Flash drive. And you get an activation link on the email receipt sent the instant you order.
Order Today. Or Tonight. We process orders 24/7.
- 1 Creative Director set on USB Flash drive
+ Free shipping
+ Free instant online access account
- Online accounts: An email receipt is sent the instant you place your order. That email receipt has a link to activate your online account. The link is located near the bottom of the email, with the text: "Click this URL ..."
- Shipping: Shipping USA via USPS Priority Mail. Delivery typically 1 to 3 days. International shipping via FedEx Priority Air. Delivery typically 2 to 5 days.
- Compatibility: The Creative Director set is a multimedia book on a high-capacity, high-speed USB Flash drive. It is compatible with any PC or Mac that has a USB port and browser: Firefox. Chrome or Safari.
Creative Director multimedia set