AdCracker Reviews: Read/Write Customer Reviews

"In my line of work the same problems come up all the time. It starts with terrible brief. As a result, creative takes too long and becomes too expensive.

So one reason I love AdCracker is that it shows anyone (client or agency) how to write a brief, how to handle positioning and strategy, and how to get clever insights into consumer behaviour.

But best of all it showcases great ads, and tells you why they work.

Every agency, and every marketing department should have one, and make it compulsory viewing. In my humble opinion."

Gillian Rightford,
Managing Director, AdTherapy - On a mission to rid the world of mediocre advertising.

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"What I like about the CDs is that they work. We use the Creative Manager CDs in workshops to train our creatives and some of the suits. We have seen a big improvement in big ideas, and I've learned a few new tricks myself.

The overall presentation could improve, though I love the simplicity of your design. Keep it up guys, you're after something big. AdCracker CD in particular could be the next Big Thing on creativity training. All my creatives are using it now, including myself."

Arturo Monroy
Creative Director, Los Angeles, CA

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"I have read lots of books on all aspects of advertising and marketing communications but I have found AdCracker CD the jewel in our extensive agency library.

The AdCracker CDs have become indispensable tools. They give our people creative fundamentals as well as grounded, yet simple approaches to positioning and branding. The IdeaMachine, the brainstorming games, classic and contemporary advertising techniques - all this stuff is really working and delivering results. Thanks again!"

N. Nedelchev,
Managing Director, Publicis / MARC Advertising.

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"We wanted more business, and a different mix of clients. I knew we had to raise our creative to the next level to get there. Brand guru Colin Bates recommended AdCracker as one way to improve our creative, quickly and economically."

Alice Vickery, Grey Advertising

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"I had access to the online Creative Manager at St. Lawrence College, and honestly it was the best learning thingamajig that we had. Now I'm freelancing, and also on the lookout for full-time, so I really need to polish my skills and my book ... without spending bags of gold."

Christina Davis

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"AdCracker CD is like a creative partner who never gets cranky.

Seriously though, I love the Conceptor to get the juices flowing, clear the morning fog. The branding, positioning and direct response sections are superb. And I always use the advanced creative brief to prep for client interviews."

Mike Macklin,
Copywriter. Ogilvy.

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"I'm a previous buyer, always looking to improve our teams' creative thinking and brainstorming ... which is always at risk of going stale. We're a small/mid-sized agency that can benefit from the learnings of other agencies."

Darren Nottingham,
ISS Marketing, Melbourne

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"I use AdCracker to make cost effective, award winning ad campaigns."

Mihai Anton,
Anton Agency

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"I work with a company that is not very marketing/advertising savvy. So I spend a lot of time educating and getting my various constituents on-board, from the CEO to the Franchisees to the Employees. AdCracker is a BIG HELP."

Christine de la Garza

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"I needed workshop materials and examples to assist in a brand naming session with a client. The up-to-date ad examples and branding examples were very useful.

To improve, more UK/European advertising examples would make it better. But yes, I'd recommend AdCracker as a simple, clear method to get through to that big idea!

Also ... AdCracker really helps when you are working alone on concepts."

Andy Fuller,
Designbull - a small, highly creative design & communications agency.

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AdCracker relies upon, and publishes, candid customer feedback as part of the product improvement cycle.

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