The strategic creative tools are branding, positioning, direct response and media.
What makes them strategic?
They are the creative tools that can have the greatest impact on sales, profits and the value of a company.
- How to create and characterize a world-class brand.
> Direct response
- How to get clicks and cash with creative direct response.
> Click for slideshow: Advertising Strategy
The slideshow explains the difference between tactical and strategic communications campaigns. It also presents the four most effective creative tools to achieve your strategic objectives.
- How to position a company, product or service.
> Creative use of media
- Let's think outside: viral, ambient, social and unconventional media.
> Creative Director set
A working tool for creative professionals
+ Free: Instant online access
+ Free: Creative brief workshop
+ Free: Shipping
> Product details
- Current includes
- Advanced creative skills