Strategic Creative Tools

The strategic creative tools are branding, positioning, direct response and media.

What makes them strategic?

They are the creative tools that can have the greatest impact on sales, profits and the value of a company.

> Branding
> Positioning
> Direct response
> Media


> Branding

- How to create and characterize a world-class brand.

Direct response

> Direct response

- How to get clicks and cash with creative direct response.

Advertising Strategy Slideshow

> Click for slideshow: Advertising Strategy

The slideshow explains the difference between tactical and strategic communications campaigns. It also presents the four most effective creative tools to achieve your strategic objectives.


> Positioning

- How to position a company, product or service.


> Creative use of media

- Let's think outside: viral, ambient, social and unconventional media.

> Click to see how a Creative Director set helps you create concepts, copy and designs - faster than ever.

+ A complete set of creative briefs, templates and samples - plus DIY workshops and 3 ways to get consumer insights.

+ 60 powerful strategic and tactical creative techniques - plus 100s of unconventional media examples.

+ 1000s of TV, print, digital and social media ads - plus gigs of content to cure the creative blahs.


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