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Advertising Techniques

Creative advertising techniques are communication tools - the tools you use to attract attention, engage minds, trigger emotion, and change what people think.

All of which can lead to clicks, calls and customers.

You'll make stronger ads if you use the techniques that work best for your product or service - in traditional, social and digital media.

Inteersting character

> 1 Create an interesting character.

> 2 Introduce a human touch: personification.

> 3 Take it over the top: exaggeration.

> 4 Pick a niche: demographic positioning.

> 5 Say it symbolically: metaphors and similes.

Advertising Techniques

> Slideshow & introduction: How to use creative advertising techniques.

> 6 Evoke an emotional response.

> 7 Promise a specific benefit.

> 8 Persuade with credible testimonials.

> 9 Lead with a problem, then offer a solution.


> Album of all example ads: TV, print, digital

> 10 Engage with dramatic conflict.

> 11 Express rational and emotional reasons.

> 12 Tell a simple visual story.

> 13 Sell with sex.

> 14 Demonstrate intense or hidden motivation.

> 15 Get radically realistic.

> Click to see how a Creative Director set helps you create concepts, copy and designs - faster than ever.

+ A complete set of creative briefs, templates and samples - plus DIY workshops and 3 ways to get consumer insights.

+ 60 powerful strategic and tactical creative techniques - plus 100s of unconventional media examples.

+ 1000s of TV, print, digital and social media ads - plus gigs of content to cure the creative blahs.



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