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Advertising Techniques

Creative advertising techniques are communication tools - the tools you use to attract attention, engage minds, trigger emotion, and change what people think.

All of which can lead to calls, clicks and customers.

You'll make more effective ads, faster, if you know which techniques work, and which work best for your product or service. Like these:

> 1 Create an interesting character.

> 2 Introduce a human touch: personification.

> 3 Take it over the top: exaggeration.

> 4 Pick a niche: demographic positioning.

> 5 Say it symbolically: metaphors and similes.

Advertising Techniques

> Slideshow & introduction: How to use creative advertising techniques to persuade earthlings ...

> 6 Evoke an emotional response.

> 7 Promise a specific benefit.

> 8 Persuade with credible testimonials.

> 9 Lead with a problem, then offer a solution.


> Album of all example ads: TV, print, digital

> 10 Engage with dramatic conflict.

> 11 Express rational and emotional reasons.

> 12 Tell a simple visual story.

> 13 Sell with sex.

> 14 Demonstrate intense or hidden motivation.

> 15 Get radically realistic.


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