Advertising Techniques: Creative & Persuasive

Advertising techniques are tools. The tools you use to attract attention, engage minds, trigger emotions, and change what people think. All of which can lead to sales. Or votes. Or clicks.

Advertising techniques can influence behavior across the spectrum of persuasive communications: direct mail, newspaper and magazine ads, commercial websites, radio and TV, even social media pages. You'll make more effective ads, faster, if you know which ad techniques work, and which work best.

Advertising techniques have persuasive energy. The strength of that persuasive energy is measured in several ways, most importantly in relation to a target audience.

Example: A TV commercial or print ad that promises to lower the risk of a heart attack with the drug Lipitor is using "problem / solution" or perhaps "fear" as the chief persuasive technique. In that context, the technique has persuasive energy with older citizens, those who are aware they are at risk of heart disease.

Or take an ad that uses a teen idol to sell cell phones. Here "celebrity" is the technique, and this particular type of celebrity has persuasive energy with tweens and teens.

You get the idea.

A single ad can employ multiple advertising techniques. To identify those techniques, ask "How does this ad build the brand, get people to take action, or plant a belief in the minds of prospective buyers?"

In other words, "How does this ad work?"

And there you have it. There you have the creative advertising ideas and concepts that power most TV, print, email and other ads. Both brand and direct response.

We believe AdCracker features the most complete catalog of creative and effective advertising techniques ever assembled. AdCracker's creative advertising techniques include classic and contemporary print, Flash, and TV commercials submitted by working ad professionals worldwide.

Also see 100 Advertising Ideas

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