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Introduction

To identify an advertising technique, just ask,

"How does this ad work? How does this ad build the brand, evoke emotion, get people to take action, or plant a belief in the minds of shoppers?"

Creative advertising techniques

Above: This ad differentiates and positions the product in the cluttered beer market.

Creative techniques have energy. The strength of that energy is measured in relation to a target audience. Specifically, creative techniques have the energy to

Persuade.
Explain.
Compare.
Personify.
Engage.
Inspire.

Creative techniques can influence what people think, what they do, feel or remember. For marketers, creative techniques can convert people to prospects and shoppers to buyers.

Advertising Techniques Slideshow

> Slideshow How to use creative advertising techniques.

Creative advertising techniques

Above: Cute kid adds an emotional dimension to a direct response digital ad.

A single ad can employ multiple advertising techniques. And any effective technique has the versatility to work in any medium, including mail, print, websites, radio, TV, digital or social media. For example, the technique "personification" can work just as well in a TV commercial as a social media blog post.

There you have it. There you have the creative advertising techniques that provide the power to successful communications.

AdCracker features the most complete catalog of contemporary advertising techniques ever assembled. Click around, check it out.

Advertising techniques

Above: dramatic conflict draws readers into the ad, and the comic book style is used to demonstrates the product.

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