To identify an advertising technique, just ask,
"How does this ad work? How does this ad build the brand, evoke emotion, get people to take action, or plant a belief in the minds of shoppers?"
Above: This ad differentiates and positions the product in the cluttered beer market.
Creative techniques have energy. The strength of that energy is measured in relation to a target audience. Specifically, creative techniques have the energy to
Creative techniques can influence what people think, what they do, feel or remember. For marketers, creative techniques can convert people to prospects and shoppers to buyers.
> Slideshow How to use creative advertising techniques.
Above: Cute kid adds an emotional dimension to a direct response digital ad.
A single ad can employ multiple advertising techniques. And any effective technique has the versatility to work in any medium, including mail, print, websites, radio, TV, digital or social media. For example, the technique "personification" can work just as well in a TV commercial as a social media blog post.
There you have it. There you have the creative advertising techniques that provide the power to successful communications.
AdCracker features the most complete catalog of contemporary advertising techniques ever assembled. Click around, check it out.
Above: dramatic conflict draws readers into the ad, and the comic book style is used to demonstrates the product.
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