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Demographic Positioning

Use this technique to "position" your service to appeal to an audience based on specific demographic characteristics, such as

Gender
Age
Race
Marital Status
Sexual Orientation
Education Level
Income

You can see how demographic positioning can open large niche markets, such as vacations for singles, or dating websites for folks over 50.

Home Depot in the US offers "Do it Herself" workshops to teach women about home repair and improvement.

And in the UK you'll find Yorkie, a candy bar made by Nestle, that is "not for girls."Advertising techniques

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