Advertising Technique: Demographic Positioning

Position your product or service to appeal to an audience with specific demographic characteristics.

By demographics we're talking: gender / age / race / marital status / sexual orientation / education level / income.

A few examples:

- Yorkie, a candy bar made by Nestle in the UK, "Is not for girls."

- On the other hand, Home Depot in the US offers "Do it Herself" workshops.

- Grey Poupon mustard is for people of wealth and taste, as symbolized by a fellow driving a new Rolls Royce.

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