Ad Cracker

Advanced Skills

Here are some advanced ways to make better ads, faster - which will also help you pitch and win new biz.

> SWOT. How to conduct a SWOT analysis. How to get the big picture on a small budget with a simple process.

> Brainstorm. How to conduct a brainstorming session to get a lot of great ideas in a short period of time.

> Theory.. First principles: think, feel, do. What is the first thing your ad, blog or video must accomplish?

> Strategy. How to create an advertising strategy. What's going on in your market, and what are you going to do about it?

> Ideas. How to create advertising ideas. First, you should understand the difference between a medium and a message.

> Plan. How to write an advertising plan. Where are you going, how will you get there, and how will you know you have arrived?

Every Creative Director set includes:

iConceptor

> iConceptor - a digital tool to create ad ideas.

Kind of like a creative partner who is always there and never gets weird.

Create

> How to create better ideas, faster - PDF

Evaluate

> How to evaluate creative work - PDF

Pitch

> How to pitch & win new business - PDF