Ad Cracker

Advanced Skills

Here are some advanced creative tools to help you make bolder ads, faster.

> SWOT. How to conduct a SWOT analysis. A simple process to get the big picture.

> Brainstorm. Two ways to conduct brainstorming sessions.

> Theory. What is the essential thing your ad, blog or video must accomplish?

Advertising Strategy

> Strategy. How to create a killer advertising strategy. What's going on in your market, and what are you going to do about it?

> Ideas. How to create advertising ideas. But first, understand the difference between a medium and a message.

> Plan. How to write an advertising plan. Where are you going, how will you get there, and how will you know you have arrived?

> Every Creative Director set gives you:


> iConceptor - a digital tool to create ad ideas.

Kind of like a creative partner who is always there and never gets weird.


> How to create better ideas, faster - PDF


> How to evaluate creative work - PDF


> How to pitch & win new business - PDF