A consumer insight is like a true confession from Trisha Target - a simple truth that applies to a significant set of your target audience.
A consumer insight will help you understand why people buy, why they don't buy, or some other aspect of the way they think, feel or behave.
Consumer insights will also help you sell your work to clients. And more important, insights help your ads sell the client's products and services.
- Consumer Involvement Theory - CIT - gives you a fast way to learn a lot about consumer behavior.
Every Creative Director set includes:
- Who to interview and what to ask to get consumer insights from the client. Instructions and questionnaires included on the Creative Director set.
- How to contact and interview customers to get consumer insights. Instructions and questionnaires included on the Creative Director set.
- Bring the audience to life as a Larry or Linda. Clients love to see personas. Writers, designers and art directors love them even more. Instructions included on the Creative Director set.