Ad Cracker

Creative Director sets
Are Sold Out *

The Creative Director multimedia set is a working tool for advertising and marketing professionals.

It gives you current best practices in creative concept development - from capturing insights to writing briefs, from creating brands to crafting copy.

It also gives you gigs of contemporary examples in traditional, digital and social media.

It's a fast, economical way to enhance the skills you need to win pitches, drive sales and advance your career.

* Customers can purchase single 2018 Creative Director sets from the reserve, while supplies last. Contact us via email for availability.

Creative Brief set

Start with a complete set of creative briefs, templates and samples - plus 3 easy ways to get consumer insights.

- Features 9 specialized creative briefs, sample briefs, instructional slideshows and workbooks.
- Includes an editable creative brief template in .doc, .pages, and .rtf formats.
- Updates: Three quick and clever ways to capture consumer insights.

What you really get is the world's most complete set of professional creative briefs plus current best practices to capture information and discover insights.



You get the 60 most effective creative techniques with examples in TV, digital and unconventional media.

- Practical copy and design techniques to attract attention, engage minds, evoke emotion, and change what people think.
- Strategic techniques to build brands, position products, and drive direct response results.
- New: Multiple ad albums featuring unconventional media, original creative ideas and video case studies.

What you really get are fresh ways to boost sales and build a lasting creative advantage for your client.

iConceptor

You get gigs of exclusive content. To escape the creative doldrums. Or find that Big Idea to win a new client.

- A full-featured iConceptor: a proprietary digital tool to stimulate your create juices and create lots of ad ideas, fast. A new way to start a new project.
- Best practices to pitch & win new biz, brainstorm and conceptualize killer strategies.
- Ad albums: The world's best traditional, digital and social media ads in easy-to-nav albums.




What you really get is a huge collection of contemporary and classic advertising examples, with digital brainstorming tools to create bold ideas that click with clients and consumers.

Creative Brief Workshop

Currently included: Self-paced creative brief workshop - plus 7 activity books for advanced training in creative concept development.

- Click through the creative brief slideshows for ideas, insights and inspiration - on any laptop or desktop, PC or Mac.
- Work through the activity books to craft a brief, create a brand or position a new product - from start to finish.
- Brainstorm with the slideshows and workbooks to bring your creative juices to a boil.

What you really get is the world's most advanced creative brief workshop plus a set of workbooks to sharpen your Big Idea conceptual skills.


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Creative Director set
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- Shipping: Shipping USA via USPS Priority Mail. Delivery typically 1 to 3 days. International shipping via FedEx Priority Air. Delivery typically 2 to 5 days.

- Compatibility: The Creative Director set is a multimedia book on a high-capacity, high-speed USB Flash drive. It is compatible with any PC or Mac that has a USB port and browser: Firefox, Chrome or Safari.

PC/Mac

Creative Director Multimedia Set
ISBN-10: 0-692-67834-4
ISBN-13: 978-0-692-67834-3

MM Book USB Flash drive