The Creative Director multimedia set is a working tool for creative professionals.
It gives you current best practices in the soft creative skills - from capturing insights to writing briefs, from building brands to crafting direct response offers.
It also gives you gigs of contemporary examples in traditional, digital and social media.
It's a fast, economical way to enhance the creative skills that win pitches and drive sales. Plus, right now you get instant access with a free online account. Here's how:
Start with a complete set of creative briefs, templates and samples - plus 3 easy ways to get consumer insights.
- Features 9 specialized creative briefs, sample briefs, instructional slideshow, and pro tips.
- Includes an editable creative brief template in .doc, .pages, and .rtf formats.
- Updated: Three quick and clever ways to capture consumer insights.
What you really get are current best practices to capture info, discover insights and write briefs - the first steps to ads that are authentic and persuasive.
You get the top 60 creative techniques with examples in TV, digital and unconventional media.
- Practical copy and design techniques to attract attention, engage minds, evoke emotion, and change what people think.
- Strategic techniques to build brands, position products, and drive direct response results.
- New: Multiple ad albums featuring unconventional media, original creative ideas and video case studies.
What you really get are fresh ways to boost sales and build a lasting creative advantage for your client.
You get gigs of exclusive content. To escape the creative doldrums. Or find that Big Idea to win a new client.
- A full-featured iConceptor: a proprietary digital tool to stimulate your create juices and create lots of ad ideas, fast. A new way to start a new project.
- Best practices to pitch & win new biz, brainstorm and conceptualize killer strategies.
- Ad albums: The world's best traditional, digital and social media ads in easy-to-nav albums.
What you really get is a huge collection of contemporary and classic advertising examples, with digital brainstorming tools to create bold ideas that click with clients and consumers.
Currently included: Self-paced creative brief workshop - plus 7 activity books for advanced concept development.
- Click through the creative brief slideshows for ideas, insights and inspiration - on any laptop or desktop, PC or Mac.
- Work through the activity books to craft a brief, create a brand or position a new product - from start to finish.
- Brainstorm with the slideshows and workbooks to bring your creative juices to a boil.
What you really get is the world's most advanced creative brief workshop plus a set of workbooks to sharpen your Big Idea conceptual skills.
Currently free: An instant online access account,
so you can get it all, right now.
- Creative Director sets currently include a free 1 year online access account. It features the same content as your Creative Director set on USB Flash drive. And you get an activation link on the email receipt sent the instant you order.
Order Today. Or Tonight. We process orders 24/7.
Creative Director set includes:
+ PC/Mac compatible USB Flash drive
+ Free instant online access - 1 year
+ Free creative brief workshop
+ Free shipping USA
+ Discount international shipping
- Online accounts: An email receipt is sent the instant you place your order. That email receipt has a link to activate your online account. The link is located near the bottom of the email, with the text: "To activate your Creative Director online account ..." You will need your 4 digit order number.
- Shipping: Shipping USA via USPS Priority Mail. Delivery typically 1 to 3 days. International shipping via FedEx Priority Air. Delivery typically 2 to 5 days.
- Compatibility: The Creative Director set is a multimedia book on a high-capacity, high-speed USB Flash drive. It is compatible with any PC or Mac that has a USB port and browser: Firefox, Chrome or Safari.
Creative Director Multimedia Set