Ad Cracker

AdCracker / Creative Director Set User Reviews

We collect and publish candid customer feedback as part of the product improvement cycle.

"I'm a student and practicing marketer of strategic advertising, branding and positioning. AdCracker is by far the best source of Education anyone could have to bring those that are new or set in their ways, up to speed with the true science of marketing.

My AdCracker subscription is the best thing I've ever done for me and my company."

Bob Holbrook, Holbrook Multi-Media, Inc.

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"If You Really Want To Do Well in Advertising ...

In my humble opinion, if you are in advertising or marketing, or engaged in a course of study in advertising or marketing, you will gain far more from AdCracker than you will reading any of George Lois' books."

J.S. Gilbert, Creative Director / Copywriter and prolific voice actor at JSGilbert.com

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"In my line of work the same problems come up all the time. It starts with terrible brief. As a result, creative takes too long and becomes too expensive.

So one reason I love AdCracker is that it shows anyone (client or agency) how to write a brief, how to handle positioning and strategy, and how to get clever insights into consumer behaviour.

But best of all it showcases great ads, and tells you why they work.

Every agency, and every marketing department should have one, and make it compulsory viewing. In my humble opinion."

Gillian Rightford,

Managing Director, AdTherapy - On a mission to rid the world of mediocre advertising.

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"What I like is that it works. We use the Creative Director in workshops to train our creatives and some of the suits. We have seen a big improvement in big ideas, and I've learned a few new tricks myself.

The overall presentation could improve, though I love the simplicity of your design. Keep it up guys, you're after something big. AdCracker CM in particular could be the next Big Thing on creativity training. All my creatives are using it now, including myself."

Arturo Monroy

Creative Director, Los Angeles, CA

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"I have read lots of books on all aspects of advertising and marketing communications but I have found AdCracker to be the jewel in our extensive agency library.

AdCracker has indispensable tools. They give our people creative fundamentals as well as grounded, yet simple approaches to positioning and branding. The IdeaMachine, the brainstorming games, classic and contemporary advertising techniques - all this stuff is really working and delivering results. Thanks again!"

N. Nedelchev,

Managing Director, Publicis / MARC Advertising.

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"We wanted more business, and a different mix of clients. I knew we had to raise our creative to the next level to get there. Brand guru Colin Bates recommended AdCracker as one way to improve our creative, quickly and economically."

Alice Vickery, Grey Advertising

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"I had access to the online Creative Director at St. Lawrence College, and honestly it was the best learning thingamajig that we had. Now I'm freelancing, and also on the lookout for full-time, so I really need to polish my skills and my book ... without spending bags of gold."

Christina Davis

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"AdCracker CD is like a creative partner who never gets cranky.

Seriously though, I love the Conceptor to get the juices flowing, clear the morning fog. The branding, positioning and direct response sections are superb. And I always use the advanced creative brief to prep for client interviews."

Mike Macklin,

Copywriter, Ogilvy

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"I'm a previous buyer, always looking to improve our teams' creative thinking and brainstorming ... which is always at risk of going stale. We're a small/mid-sized agency that can benefit from the learnings of other agencies."

Darren Nottingham,

ISS Marketing, Melbourne

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"I needed workshop materials and examples to assist in a brand naming session with a client. The up-to-date ad examples and branding examples were very useful.

To improve, more UK/European advertising examples would make it better. But yes, I'd recommend AdCracker as a simple, clear method to get through to that big idea!

Also ... AdCracker really helps when you are working alone on concepts."

Andy Fuller,

Designbull - a small, highly creative design & communications agency.

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"I use AdCracker to make cost effective, award winning ad campaigns."

Mihai Anton,

Anton Agency

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"I work with a company that is not very marketing/advertising savvy. So I spend a lot of time educating and getting my various constituents on-board, from the CEO to the Franchisees to the Employees. AdCracker is a BIG HELP."

Christine de la Garza

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I bought AdCracker Creative Director in November 2012 and I want to give some feedback on the product.

First, what a great product! I am learning loads of good stuff and will be incorporating the tools and questions into what I do for clients.

Second, there are a number of spelling and grammatical errors. Also, the video "Six Tips To Writing Better Briefs" has the colour washed out.

None of these things are major problems but they do diminish the professional feeling in the product and are irritants.

All of this is intended to be constructive criticism to improve a fine product.

Best wishes,

John McDougle, Director, Anderson Mackinnon Ltd, United Kingdom

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More Users:

Lacey Owen, In-house Graphic Designer, B2C advertiser, Michigan, USA.

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Riku Nummikoski, Lahti Polytechnic University, Finland.

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Martins Omosogie, Head of Creative, AirTel

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Mike Stanfield, HSID

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Syed Quadri, Chief Executive Officer, Connect eMarketing Solutions

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James McCormack, PlatoonDaddy.com

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Gordon O'Byrne, Japan

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Stacy Hall, Graphic Designer, San Diego, California

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The creative set earned a 4 star MERLOT review from the organization on Multimedia Educational Resources for Learning and Online Teaching.

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Claire Tetlow, Freelance writer

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Robert Dixon, Charter Media

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Alistair Audsley, Solus

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Mike Said, BrandStrategy

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Rew Shearer, The Radio Network (NZ) Ltd

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Kirsta Docherty, Evolution Integrated Marketing

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Brian Lillie, eCreative Group, Inc.

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Paul Von Kutter, Circular Systems, Worldwide

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Joseph Julian, Excellent '2' Publicities

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Gail McDaniel, Indiana University

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Kent Jesse, PC Credit Union

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Martine Kerr, Leading Concepts, Australia

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David Mulobole, DFCU Bank

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Brad Squires, Bold Type Design

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Dan Petek, Washington State University,

Edward R. Murrow School of Communication

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Kurt Frees, KRF Enterprises

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Rob Atkinson, Atkinson Design / College Instructor

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David Ernst, Copperfield - McCann Advertising

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Richard Hayter, Teamspirit Advertising

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Nathalie Chinje, UPbeat Marketing

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Terri Lloyd, Terri Lloyd Company

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