Ad Cracker

Strategic Creative Tools

Here are the most powerful strategic tools creative professionals have to work with:

> Branding

> Positioning

> Direct response

> Media

What makes them so powerful and strategic? They are the creative tools that can have the greatest impact on sales, profits and the value of a company.


> Branding: How to create and characterize a world-class brand.

Direct response

> Direct response: How to get your clicks and cash.

Stratigic / Tactics

> Click for slideshow: Advertising Strategy.

The slideshow explores the difference between tactical and strategic communications campaigns. It also presents the four most effective creative tools to achieve your strategic objectives.


Positioning: How to position a company, product or service.

Media and Content

> Media & Content: Explore ambient, social or unconventional media. And consider content that entertains or informs.