Creative advertising techniques are communication tools - the tools you use to attract attention, engage minds, trigger emotion and change what people think.
All of which can lead to clicks, calls and customers.
You'll make stronger ads if you use the techniques that best express the qualities of your product or service. And you might find a creative breakthrough in techniques that are unexpected in the product category.
Here are some examples that work in traditional, social and digital media:
Slideshow: Creative advertising techniques.
To identify an advertising technique, just ask,
"How does this ad work? How does this ad build the brand, evoke emotion, get people to take action, or plant a belief in the minds of shoppers?"
Above: This ad differentiates and positions the product in the cluttered beer market.
Creative techniques have energy. The strength of that energy is measured in relation to a target audience. Specifically, creative techniques have the energy to
Creative techniques can influence what people think, what they do, feel or remember. For marketers, creative techniques can convert people to prospects and shoppers to buyers.
Above: Cute kid adds an emotional dimension to a direct response digital ad.
A single ad can employ multiple advertising techniques. And any effective technique has the versatility to work in any medium, including mail, print, websites, radio, TV, digital or social media. For example, the technique "personification" can work just as well in a TV commercial as a social media blog post.
There you have it. There you have the creative advertising techniques that provide the power to successful communications.
AdCracker features the most complete catalog of contemporary advertising techniques ever assembled. Click around, check it out.
Above: This TV commercial uses two techniques, realism and a product demonstration.
- 30 Copy and design techniques to attract attention, engage minds, evoke emotion, and change what people think.
- 30 Strategic techniques to build bold brands, position products, and drive direct response results.
- 1000s of example ads in traditional, digital and social media.
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